Six decades old brand plays legacy card in new ad. Chat with brand MD Hemant Jhaveri about cross-category competition, digital media spends and more.

The new playing blocks are made of polyethylene terephthalate, which is recycled from bottles, and is a step forward in the brand’s sustainability mission.

Conceptualised by Mullen Lintas, one film celebrates the multifaceted women of Maharashtra and the other focuses on the humane side of Mumbaikars.

We spoke to Manjari Upadhye, CEO – domestic business, and Gaurav Sarda, head of marketing, about their company’s campaign.

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.

The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes.

QSR chain Wow! Momo recently forayed into the FMCG space, with ready-to-eat momos. A chat with CEO and co-founder Sagar Daryani.

'Vi Unlimited Hero' plans aim to address two major pain points - running out of data in the middle of the night and over the weekend.

The brand takes #HaathBadhaoIndia #VaccineLagaoIndia initiative ahead with a new TVC as well as social media posts.

The feature will help shoppers to imagine and experience what a product would look like in reality.