Namah Chawla

Namah Chawla

Stories by 'Namah Chawla'

Advertising

“We want to expand our offerings to ready-to-eat segment”: Hemant Jhaveri, Badshah Masala

Six decades old brand plays legacy card in new ad. Chat with brand MD Hemant Jhaveri about cross-category competition, digital media spends and more.
Advertising

LEGO Group unveils building blocks made from recycled plastic

The new playing blocks are made of polyethylene terephthalate, which is recycled from bottles, and is a step forward in the brand’s sustainability mission.
Advertising

Tata Tea Premium’s new ad films: a step forward in hyperlocal strategy

Conceptualised by Mullen Lintas, one film celebrates the multifaceted women of Maharashtra and the other focuses on the humane side of Mumbaikars.
Advertising

Welspun Flooring unveils 'Floor-makeover in a day' campaign

We spoke to Manjari Upadhye, CEO – domestic business, and Gaurav Sarda, head of marketing, about their company’s campaign.
Marketing

Where do marketers find consumers – Google-like search engines or e-commerce websites?

At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations.
Advertising

Pizza Hut’s voice-activated campaign validates the merits of conversational ads

The ad on Gaana app resulted in increased user engagement as well as a surge in order volumes.
Marketing

“Maggi can’t be replaced; we want to be the next best alternative”: Sagar Daryani on ready-to-cook, frozen momos

QSR chain Wow! Momo recently forayed into the FMCG space, with ready-to-eat momos. A chat with CEO and co-founder Sagar Daryani.
Advertising

Vi woos night owls on 'revenge procrastination' with new data-centric spot

'Vi Unlimited Hero' plans aim to address two major pain points - running out of data in the middle of the night and over the weekend.
Advertising

Domino's pushes 'vaccine discount' campaign; partners with artists for 24 social media posts

The brand takes #HaathBadhaoIndia #VaccineLagaoIndia initiative ahead with a new TVC as well as social media posts.
Marketing

Flipkart app introduces AR enabled Flipkart Camera

The feature will help shoppers to imagine and experience what a product would look like in reality.