Namah Chawla

Namah Chawla

Stories by 'Namah Chawla'

Digital

Digital ad insertions grew by 2.3 times in the first quarter of 2022: TAM AdEx

Grammarly Keyboard was the most popular digital brand during this time, followed by Amazon.in, reveals the report.
Interviews

Here’s why Loco's founder Ashwin Suresh feels gaming will offer better value to marketers than short video apps

FICCI-EY M&E report 2022 predicts that the online gaming segment will reach Rs 153 billion by 2024, to become the fourth-largest segment of the Indian M&E sector.
Advertising

KFC partners with PepsiCo, launches Popcorn Nachos

Filmmaker Karan Johar features in the new KFC ad that promotes Chicken Popcorn and Doritos Nachos.
Social Media

Malicious influencer campaigns target brands on social media

EaseMyTrip and Meesho have been targets of negative tweets by multiple fake accounts. How do these campaigns affect brands?
Marketing

EaseMyTrip targeted by alleged fake influencer marketing campaign

Earlier this month, fake influencer accounts took on e-commerce platform Meesho in a manipulated social media campaign.
Advertising

President Zelensky appeals to the creative community to stand for Ukraine at Cannes Lions '22

President Zelensky says, "The power of human creativity is greater than the power of a nuclear state that is stuck in the past."
People Spotting

Rahul Welde joins Entain as non-executive director

Welde recently moved on from Unilever where he was the executive vice president- global digital transformation.
Marketing

Data acts as the core of everything we do: BharatPe’s Parth Joshi

The fintech platform’s CMO says that the timing of its recent campaign is incidental as it coincided with IPL's ending and that is when media clutter reduces.
People Spotting

Rahul Welde moves on from Unilever after 31 years

Welde's future move remains unknown.
People Spotting

Ashish Bhasin joins RD&X Network as co-founder and chairman

Prior to this, Bhasin was associated with Dentsu for the last 13 years.