Benita Chacko

Benita Chacko

Stories by 'Benita Chacko'

Media

What's the secret behind KBC's magical run all these years?

1,000 episodes, 13 seasons, and 21 years later, the show still has advertisers vying for space. Media experts unravel the enduring charm of KBC.
Marketing

Urban Company launches video consult for appliance repairs

It aims to empower the consumers, arming them with the right knowledge and guidance.
Marketing

India to have 228 mn social commerce shoppers by 2022-end; 45% growth from current user base

Social commerce allows users to complete the entire purchase process within the social media platform.
Media

Netflix India's Red Notice promotions give fans a chance to shoplift

Debashish Ghosh, NCD, 22feet Tribal Worldwide, spoke to afaqs! on how they made people steal.
Marketing

Instant breakfast gets ITC's Aashirvaad

After brands like Maggi and Kellogg's, the atta brand has also made its entry in the category. But is it too late?
The Planner’s Special

As more women tune in to watch cricket, FMCG advertising on the sport will rise: Zenith India's Jai Lala

An interview with Jai Lala, CEO, Zenith India. This article is part of a series that looks to capture the goings on in the world of media planning and buying.
People Spotting

Croma’s Ritesh Ghosal joins two more startups; enters logistics and communications space

After stepping down from the consumer electronics chain last month, he joined Aasnaa and GRPS Labs.
Advertising

Dairy Board celebrates Dr Verghese Kurien's 100th birthday with a stop-motion film

The five-minute-long film depicts the journey of the 'Milkman of India' over five decades.
Media

RoshanSpace creates ‘Asia’s largest billboard’ in Mumbai

‘Bandra Focal’ not only provides brands a huge display, but also strategic location and real-time visibility data.
Media

Davids and Goliaths: What will Sony and Zee’s proposed merger mean for Indian TV?

Star is now Star and Disney India. Discovery and HBO are doing the same. With Sony and Zee’s consolidation, are we heading towards a Google-Facebook-like duopoly on television?