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Stories by 'Benita Chacko'
Cinemas reopen in Maharashtra today, owners optimistic of it fuelling growth across country
Theatres have pinned their hopes on the Rohit Shetty film Sooryavanshi, releasing on November 5, to pull crowds and rake in the much-needed moolah.
“We're digital-first on TV- catch anywhere, anytime, on any platform. That’s what makes us the fastest growing channel”: The Q’s Simran Hoon
The FTA channel has witnessed phenomenal growth since it came on DD Free Dish in April this year.
"I have set a lofty goal of making Josh a $100 billion company in three years": Rubeena Singh on joining the short-video app
In a chat with afaqs!, the former CEO of dentsu iProspect says she likes setting audacious goals for herself.
Bombay Shaving Company’s Samriddh Dasgupta joins Heads Up for Tails as CMO
He was earlier the vice president marketing and new brands at the men’s grooming brand.
Tata Croma’s Ritesh Ghosal enters startup space; joins natural wellness and consumer insight firms
He will have small stakes in these firms and will serve as the Chief Growth Officer.
“Wanted to bring humourous in-store conversations to life”: Croma’s Shibashish Roy on festive ad burst
Amid growing pressure from high decibel e-comm sales, offline retail chain Croma highlights in-store shopping experience in festive ads.
Shibashish Roy to head e-commerce and marketing at Croma
After certain internal restructuring, the electronics retail chain no longer has a separate CMO.
"OTT streaming not cannibalising but supplementing TV viewership in kids’ content": Nickelodeon’s Nina Elavia Jaipuria
Viacom18's head, Hindi and kids TV network, says digital platforms bring in more viewership and ad revenue.
"Consumer is seeking customised solutions for specific needs": HUL's Prabha Narasimhan
In an interview with afaqs!, the executive director – home care, HUL, talks about the journey of Sunlight Detergent, Unilever's first brand in India.
Škoda’s new car 'Slavia' announced through a film celebrating close ties between Indian and Slavic cultures
The premium mid-size sedan pays homage to Škoda Auto’s 1896 bicycles under the Slavia name.