Benita Chacko

Benita Chacko

Stories by 'Benita Chacko'

Media

Cinemas reopen in Maharashtra today, owners optimistic of it fuelling growth across country

Theatres have pinned their hopes on the Rohit Shetty film Sooryavanshi, releasing on November 5, to pull crowds and rake in the much-needed moolah.
Media

“We're digital-first on TV- catch anywhere, anytime, on any platform. That’s what makes us the fastest growing channel”: The Q’s Simran Hoon

The FTA channel has witnessed phenomenal growth since it came on DD Free Dish in April this year.
Profile

"I have set a lofty goal of making Josh a $100 billion company in three years": Rubeena Singh on joining the short-video app

In a chat with afaqs!, the former CEO of dentsu iProspect says she likes setting audacious goals for herself.
People Spotting

Bombay Shaving Company’s Samriddh Dasgupta joins Heads Up for Tails as CMO

He was earlier the vice president marketing and new brands at the men’s grooming brand.
People Spotting

Tata Croma’s Ritesh Ghosal enters startup space; joins natural wellness and consumer insight firms

He will have small stakes in these firms and will serve as the Chief Growth Officer.
Marketing

“Wanted to bring humourous in-store conversations to life”: Croma’s Shibashish Roy on festive ad burst

Amid growing pressure from high decibel e-comm sales, offline retail chain Croma highlights in-store shopping experience in festive ads.
People Spotting

Shibashish Roy to head e-commerce and marketing at Croma

After certain internal restructuring, the electronics retail chain no longer has a separate CMO.
Interviews

"OTT streaming not cannibalising but supplementing TV viewership in kids’ content": Nickelodeon’s Nina Elavia Jaipuria

Viacom18's head, Hindi and kids TV network, says digital platforms bring in more viewership and ad revenue.
Marketing

"Consumer is seeking customised solutions for specific needs": HUL's Prabha Narasimhan

In an interview with afaqs!, the executive director – home care, HUL, talks about the journey of Sunlight Detergent, Unilever's first brand in India.
Advertising

Škoda’s new car 'Slavia' announced through a film celebrating close ties between Indian and Slavic cultures

The premium mid-size sedan pays homage to Škoda Auto’s 1896 bicycles under the Slavia name.