Benita Chacko

Benita Chacko

Stories by 'Benita Chacko'

Media

IPL 2021: TV or Streaming? That's the question advertisers are asking

OTT's premium audience is tempting but paid subscribers and the lack of third party measurement are factors marketers have to grapple with.
Marketing

Coffee drinkers crave cafe-like coffee at home, startups brew a perfect cup

Shut cafes and work from home led to an increase in in-home coffee consumption. But consumers are now looking beyond traditional instant coffee.
Marketing

“We need to constantly improve with innovative features to progress”: CenturyPly’s Keshav Bhajanka on Firewall technology

In a chat with afaqs!, the executive director talks about the new technology that prevents the spread of fire.
Marketing

"Won't compete with MNC colas; will target middle class in small towns": Rasna's Piruz Khambatta on 'Indie Cola'

A chat with the Rasna owner on the new beverage, which has been positioned as a 'Made in India fruit cola'.
Media

“Micropayments can help publications gain more revenue than advertising”: ConsCent’s Sunny Sen

Launched in March 2021, ConsCent allows its users to pay per content instead of subscribing on their partner websites.
Advertising

In its latest campaign, MobiKwik asks users to ‘Spend Now Pay Later’

The campaign is targeted towards those people who are neglected by legacy financial institutions and have no access to credit.
Advertising

Fevistik’s latest ad redefines learning ‘by heart’; asks children to learn by doing

With the message of ‘Dil se Chipkaoge to Dimag me Chipkega’, the ad is in line with the brand’s humorous approach.
Advertising

McCain French Fries promotes itself as alternative to restaurant delivery

In an influencer post on Instagram, Akshar Pathak lists down the benefits of making it at home, versus ordering in.
Advertising

Hero Lectro’s latest film positions its e-cycles as a cool gadget

The company aims to establish its electric cycle as a flaunt-worthy gadget and also appeal to the new-age tech-savvy generation.
Media

Regional OTT market is evolving and maturing; more stronger content pipeline expected in next few years

OTT players insist that they will soon start providing a robust pipeline of content. Read on for highlights of our panel discussion.