Benita Chacko

Benita Chacko

Stories by 'Benita Chacko'

Advertising

Nomad Food Project’s new campaign gives a ‘sanskari’ touch to western bacon

The digital campaign attempts to make bacon look as Indian as possible. It urges consumers to integrate it in their Indian meals.
Advertising

Instagram promotions and influencers lead in digital ad violations: ASCI report

Crypto, personal care and fashion are key influencer violation categories.
Media

Have television music channels recovered from the pandemic?

Industry stakeholders raise concerns of ad rates not being commensurate to the viewership the channels garner.
Marketing

Bata India to expand its online presence through social commerce foray

The footwear company is expected to boost its online sales, which currently contribute 15% of its total sales.
Media

Two years since relaunch, SonyLIV has 18.2 million paying subscribers

As a part of the streaming platform’s 2.0 avatar, it launched original shows like 'Maharani', 'Scam 1992', 'Rocket Boys' and 'Your Honor'.
Media

50% subscribers on Zee5 come from language markets: Punit Misra

Zee5 expands its South Indian-language offering with foray into Telugu content.
Media

BCCI to rake in Rs 48,390 crore through IPL’s Media Rights

The digital rights for the IPL (Rs 57.98 crore) have become more expensive than the television rights (Rs 57.4 crore).
Advertising

India to become seventh-largest ad market globally by 2025: GroupM’s TYNY Forecast

Currently the world’s tenth largest market, it is estimated to grow at 22.1%.
Media

Our diversified content strategy has lead to our TV channel’s success: Network18’s Smriti Mehra

The CEO, Business News, decodes the factors behind the success of the network’s channels.
People Spotting

Mayank Kumar Agrawal given additional charge as Prasar Bharati CEO

The director general of Doordarshan has taken over after Shashi Shekhar Vempati's tenure came to an end.