Venkata Susmita Biswas

Venkata Susmita Biswas

Susmita is the executive editor of afaqs! She writes about video streaming, e-commerce, social media platforms and everything in between. She also analyses the marketing and business strategies of brands.

Stories by 'Venkata Susmita Biswas'

Media

Viacom18 to stream FIFA World Cup on separate sports app?

CCI on Monday approved amalgamation of the Jio Cinema OTT platform with Viacom 18 Media
Media

The Disney Star-Zee ICC media rights deal explained

Disney Star will license the TV broadcasting rights of the ICC Men’s and Under 19 global events for a period of four years to ZEE.
Media

What went down between Adani and NDTV?

AMG Media Networks Limited (AMNL) moved to acquire a majority stake in news broadcasting company NDTV on Tuesday
Media

Our guiding philosophy is to make great content and get rich slow: Sameer Nair, Applause Entertainment

Applause Entertainment CEO says India’s video streaming business is likely to quadruple in size over the next five years.
Advertising

Hero MotoCorp tells youth not to fall for fads, listen to their heart

The company’s latest ad for its newly launched scooter - Destini 125 XTEC - tells consumers, #KhudKiSunLe.
Digital

Screen Zero: This precious ad space is now up for grabs

Glance presents brands with the opportunity to reach users right on a smartphone’s lock screen.
Media

Amazon miniTV key for video ads on shopping app

The premium ad-supported content offering on Amazon’s shopping app, was launched in India about a year ago.
Media

Instagram focuses on scaling ads on Reels in India

India is the largest market for Reels with 230 million users, where six million Reels are created every day.
Advertising

Unacademy to skip IPL 2023, says CEO Gaurav Munjal

In an internal email to employees, Munjal said that the company must focus on frugality as a core value to turn cash flow positive.
Advertising

Dentsu Creative now perfecting integration among agency brands

A chat with Dentsu Creative's Amit Wadhwa and Ajay Gahlaut about dentsu international's move to unite creative agencies under Dentsu Creative.