afaqs! news bureau

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Raag Gold Oil

Advertising

ASCI launches “Advertising Advice” service to help brands determine if their ads violate any ASCI code

Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions.
People Spotting

Former Dentsu senior exec Gautam Mehra joins SaaS start-up ProfitWheel as co-founder

He was the former chief data and product officer APAC at Dentsu International.
Advertising

Mercedes-Benz awards the international mandate for marketing communication to Omnicom Group

The focus of the tender was primarily on the further development of digital and data-based media, as well as brand and performance marketing activities.
Advertising

dentsuMB wins mainline advertising mandate for TVS Raider in India

As per the mandate, the agency will handle the strategic planning and creative duties for TVS Raider in India.
Media

ZEEL-Sony proposed merger; Punit Goenka to remain MD & CEO, Sony to hold majority after infusion

The resultant merger ratio is expected to result in 47.07 per cent of the merged entity being held by ZEEL shareholders and the balance 52.93 per cent of the merged entity to be held by SPNI shareholders.
Marketing

Surf Excel Matic’s bottle installation aims to reduce plastic wastage

The installation at Carter Road in Bandra, Mumbai is made from over 3,000 discarded plastic bottles.
Advertising

Google’s latest ad in #BolneSeSabHoga campaign says voice search can lead to new beginnings

The tech giant has been releasing a series of ads as part of this campaign, showing how its voice search can help transform someone’s life.
Advertising

WhatsApp does a Snap; new feature makes photos and videos disappear once opened 

BBDO India illustrates this feature through Ajju, who’s trying to move on after a breakup.
Advertising

Actress Eva Longoria speaks to her first-grade self on reaffirming ‘worth’ for L’Oréal Paris

It’s part of the brand’s ‘Lessons On Worth’ series that aims to add more meaning to the ‘worth it’ tagline.