afaqs! news bureau

Stories by 'afaqs! news bureau'

Advertising

McDonald's Happy Meal: Now for seniors, in Sweden

The fast food chain gets the kids to create a special Happy Meal delivery for their grandparents.
People Spotting

PubMatic elevates Sudipto Das as VP - Ad Solutions, APAC

Das has been with the digital advertising technology company for five years and was the Regional Director previously.
People Spotting

Ex-Britannia, Ex-Unilever Honcho, Neeraj Chandra joins Innoviti’s Board

Prior to this, Neeraj was with Emami as the CEO of their Consumer Care Division.
Advertising

Puretech Digital wins Spartan Poker’s digital mandate

As part of its mandate, Puretech will spearhead Spartan Poker’s search marketing strategy to drive large volumes of organic traffic.
Marketing

Flipkart’s 2GUD forays into social commerce; brings in content-to-commerce play

Consumers on 2GUD can view a video feed created by influencers across topics and categories and shop for products curated by creators in a virtual store.
Social Media

Instagram extends short video format 'Reels' to Tiktok starved India market

India is the fourth country, after Brazil, Germany and France, where this new 'short video' format (15 second videos) is being tested.
People Spotting

Pepsico's Deepika Warrier joins Diageo India as CMO

Warrier moves on to Diageo after spending twenty years at Pepsico.
Marketing

Washington Redskins might change its name as sponsors threaten to pull the plug

'Redskins' is considered a racial slur against Native Americans. In the present atmosphere, it looks like the name just has to go or the brands will.
Marketing

Gaana launches 'HotShots' to win over TikTok's million-plus fanbase

It's an in-app feature that lets you create short videos, edit them with special effects, and then share them.
Advertising

Deepak Singh launches new creative shop called 'Vitamin D'

It's a one-stop destination for all brand solutions ranging from marketing and design to strategy and motion graphics.