afaqs! news bureau

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Mrunal Thakur

People Spotting

Crayons Advertising ropes in Ranjan Saksena as VP

He has moved from Hakuhodo where he was senior director – digital strategy & planning.
People Spotting

HUL’s Gaurav Jeet Singh moves on after 13 years

He was its General Manager Media- South Asia.

Nestle KitKat draws public ire after Lord Jagannath, Balabhadra, and Subhadra seen on the finger chocolate’s wrapper

Social media accuses the brand of hurting religious sentiments; KitKat says it withdrew the packs last year (2021) in a "pre-emptive" move.

upGrad is the newest addition to Sociowash’s Youth Marketing Wing “Youthbeat”

The mandate includes managing all activities associated with the campus ambassador program including recruitment of student ambassadors from top universities.

ET Medialabs bags Performance Branding Mandate for Kapiva

ET MediaLabs will strengthen Kapiva’s Performance Branding services with an aim to build awareness.

Rediffusion wins Nippon India Mutual fund business

The business will be handled out of the Mumbai office.
Marketing Initiative

Pinkvilla HallyuTalk Award reaches over 275 million fans in its maiden edition!

The one-of-a-kind global initiative was curated to recognize the popularity of Korean content and creators - ranging from Best K-Drama to Best Actor.

Bira 91 partners with boAt to launch ‘BOOM’, a limited-edition collection of audio devices

The craft beer brand has released a music video promoting the collection.