afaqs!, Mumbai

Stories by 'afaqs!, Mumbai'


OpraahFx bags influencer management mandate for Total Gaming

The agency will be looking into end-to-end influencer management activities, including brand partnerships and further leveraging the brand value of the gaming influencer.

CNBC-TV18 kickstarts its celebration of being India’s no. 1 business news leader for 20 Years with #Season20

The channel introduces a special line-up of programming to inspire and continue to deliver thought-provoking & engaging content.

'The Making of Star India' launched

Author Vanita Kohli-Khandekar's book about India's leading broadcast network was launched this week.

This Netflix ad looks more like a series trailer

Netflix's new Pocket Plans promotion references Sacred Games, Stranger Things...

"We don't need to bundle and package The Ashes to woo advertisers": Rajesh Kaul

Sony has already got advertisers like Byju's, Toyota, Flipkart, Apple and Policy Bazaar on board to associate with the tournament and is in discussion with a few others.
Brands and Sports Marketing

Paper Boat's packaging gets holographic revamp

The beverage brand has teamed up with Tetra Pak to for revamped holographic packaging for two of its variants.

Spot the differences - Deccan Herald announces rebranding efforts

Deccan Herald shows off a whole new look on social media...

Is OkCupid’s new ad taking a swipe at Tinder?

In its first ever TVC, OkCupid focuses on authentic relationships.

Snapchat's 'Real Friends' campaign takes a dig at Instagram

This is the multimedia messaging app's first integrated global marketing campaign, focussing on stories around authentic friendships.
People Spotting

Former HUL, Pepsico hand Ruchira Jaitly is Nokia's new CMO

Sources in the organisation confirmed that Jaitly will head marketing in India and APAC and report to Ajey Mehta.