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CMO Special
Sunit Roy
Stories by 'Sunit Roy'
By
Sunit Roy
Advertising
"We will make sure that Nokia is among the top three smartphone brands in next 4-5 years," says Ajey Mehta of HMD Global
In an exclusive chat with afaqs! the VP and country head of HMD Global talks about Nokia 2.2 and its latest campaign featuring Alia Bhatt.
By
Sunit Roy
Digital
HUL's new Pond's spot ditches beauty for boxing and bruises...
Giving advertising codes like softness and smoothness focused skin closeup shots a miss, Pond's latest ad is the story of an aspiring boxer.
By
Sunit Roy
Interviews
"Want to delight 'Millennial Moms'": Pankaj Duhan, RB, on Dettol soaps
We spoke to the CMO of RB, South Asia Health, about Dettol's latest 'Co-Created with Moms' range of products in the soap segment.
By
Sunit Roy
OOH
Ahmedabad sees Blue Humpback Whales on roads
JadeBlue along with Fresh Lime Soda Creatives has installed a 40-feet-long whale to create awareness around global warming.
By
Sunit Roy
Advertising
From Water Protection to Car Protection: Kent takes a new turn
The RO brand ropes in Shahrukh Khan for its maiden campaign to promote KENT CamEye.
By
Sunit Roy
People Spotting
Akshat Bhardwaj joins RepIndia as creative director
Previously, Bhardwaj was working with Interactive Avenues as creative director.
By
Sunit Roy
Media
Kurkure partners with ZEEL for in-show integration of new brand positioning #KhayaalTohChatpataHai
Angoori, Guddan and six other leading protagonists of popular shows surprise viewers with their ‘Chatpateykhayaal’.
By
Sunit Roy
Points of View
Why are auto sales on the decline?
We interviewed a doyen of the automobile business, an auto expert and a brand consultant to get different points of view.
By
Sunit Roy
Marketing
Bajaj Auto rejigs top management
Eric Vas, Sarang Kanade and Sumeet Narang get new roles.
By
Sunit Roy
Digital
Brands and Bots
Whether they need to or not, brands are bot-ifying! A look at some examples.
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