Deepashree Banerjee

Deepashree Banerjee

Stories by 'Deepashree Banerjee'

Marketing

What logos do Indians like to wear?

After KFC, Pepsi is trying to make its mark in the apparel space. We turn to a few veterans to seek answers...
Advertising

"A series of reflections was Senthil's brief to me"

Veteran photographer Prashant Godbole on photos for ‘Mumbai Mirrored’.
Advertising

Pop in Tic Tac to bag yourself a OnePlus 7?

Well, at least that's what the mouth freshener brand seems to claim as part of its ‘Tic Tac share and win’ campaign.
Digital

Here's how Cadbury extends virtual hugs to online trolls

The chocolate brand stands up against cyberbullies in its Friendship Day campaign with #HeartTheHate.
Advertising

Brands woo collegians with 'back to campus' ads

From OnePlus to Tinder to Dell, advertisers look for ways to connect with the 18 to 24-year-olds - the potential buyers of tomorrow.
Digital

Zomato, Swiggy, Uber Eats make this ready-to-eat brand insecure

Gits Food clearly seems to be feeling the heat with the increasing popularity of multiple food aggregators such as Swiggy and Zomato in India's food services market.
Advertising

Is that Ronald McDonald in KFC's latest ad?

Could this be a bit of ambush marketing from the KFC camp, taking not-so-subtle jibes at a rival burger brand?
Marketing

Brands taking Rahul Bose's 'banana story' forward

We have already spotted Amazon, Zomato, among others, taking sarcastic digs at Marriott.
Digital

Amul calls out lack of butter in rival cookies...

And, let's not forget the list includes the biggies like Britannia, ITC, Parle etc...
Advertising

Follow traffic rules, get discount coupons in return

Could there be a better catch? Pune cops have tied up with Swiggy and Zomato to reward good Samaritans with discount coupons.