Anirban Roy Choudhury

Anirban Roy Choudhury

Stories by 'Anirban Roy Choudhury'

Media

Will TV soap makers be forced to look beyond Mumbai?

As broadcasters slash programming costs, TV producers are reworking the maths to create shows with fewer people and smaller budgets. Will quality be hit?
Marketing

Who is more likely to purchase used cars, and why

If recent reports are to be believed, then many people living in metro cities will opt out of public transport, and go for private vehicles, post lockdown.
Media

Films releasing on OTT: Distress selling or the birth of a new business model?

Since cinemas all across the country are shut, so some producers have decided to take the OTT route, which has upset multiplex chains.
Points of View

Will nationalist sentiment increase demand for local brands?

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?
Advertising

Reliance to relaunch Jio Studios as Jio Creative Labs

Sources in the organisation tell us that the Ambanis want to recreate the “Mudra magic” and are thus funding the growth of an in-house advertising agency.
Advertising

“I filmed a scratch with my daughter as DOP and then sent it to Mr. Bachchan”: Nitesh Tiwari, on KBC promo

The director of Dangal has created a new campaign for Kaun Banega Crorepati... from his home. We spoke to him about the process
Media

The enduring magic of Ramayan and Mahabharat on Indian TV

India's top content creators explain why these epics will always captivate Indians, even if the production quality seems shoddy. Because TV is a storyteller's medium.
Media

After breaking all viewership records on DD, ‘Ramayan’ is now on Star Plus

One of India's largest pay TV networks has now acquired the license to retelecast the epic mythological tale.
Media

“Non-prime time is the new prime time”: Samrat Ghosh, ZEEL

This lockdown has re-established that TV is the most dependable source of entertainment for Indian families, says the cluster head of Zee Entertainment Enterprises Limited.
Advertising

The anatomy of shooting an ad film… at home

As advertisers make do with available resources, a new crop of ‘home-made’ ads is ready for harvest, one that, in coming years, will remind us of our time indoors.