As broadcasters slash programming costs, TV producers are reworking the maths to create shows with fewer people and smaller budgets. Will quality be hit?

If recent reports are to be believed, then many people living in metro cities will opt out of public transport, and go for private vehicles, post lockdown.

Since cinemas all across the country are shut, so some producers have decided to take the OTT route, which has upset multiplex chains.

PM Narendra Modi's speech earlier this week gave the 'Swadeshi' sentiment a boost. Will this impact brand choice?

Sources in the organisation tell us that the Ambanis want to recreate the “Mudra magic” and are thus funding the growth of an in-house advertising agency.

The director of Dangal has created a new campaign for Kaun Banega Crorepati... from his home. We spoke to him about the process

India's top content creators explain why these epics will always captivate Indians, even if the production quality seems shoddy. Because TV is a storyteller's medium.

One of India's largest pay TV networks has now acquired the license to retelecast the epic mythological tale.

This lockdown has re-established that TV is the most dependable source of entertainment for Indian families, says the cluster head of Zee Entertainment Enterprises Limited.

As advertisers make do with available resources, a new crop of ‘home-made’ ads is ready for harvest, one that, in coming years, will remind us of our time indoors.