"The biggest bane of M&E has been its disproportionate dependence on advertising": Uday Shankar
While addressing at the 21st edition of FICCI Frames earlier today, President, The Walt Disney - Asia and chairman of Star and Disney India, Uday Shankar pointed out a few areas that need an immediate course correction
"Nearly a million people in Media and Entertainment may lose jobs": Sanjay Gupta, Google
The new chairman of FICCI's Media and Entertainment Committee who took the baton from Uday Shankar, Vice President, The Walt Disney - Asia and Chairman Star and Disney India, concluded by saying, "We believe we can be the Creative Powerhouse that delivers globally and inspires the World!"
Will it be easy getting TV audiences back to the age-old ‘appointment viewing’ phenomenon?
The Coronavirus-induced lockdown resulted in a ban on filming in India. No fresh episodes were airing on the small screen and so, the audiences got exposed to on-demand viewing on streaming platforms, many of them for the first time.