Anirban Roy Choudhury

Anirban Roy Choudhury

Stories by 'Anirban Roy Choudhury'

Interviews

"It's time to monetise content through an ecosystem of 'paid models', not free services": Vi CMO Avneesh Khosla

The CMO of Vi talks about the importance of video in general and the telecom giant's association with Hungama Digital in particular.
Interviews

"We aim to sell 60,000 units of E-scooters in FY22": Ravneet Phokela, Ather Energy

The chief business officer at Ather talks about the electric scooter ecosystem in India, the target audience and expansion plans.
Media

Facebook "unfriends" Australian news, Google refuses to "follow"; Experts say 'Big Tech' must support journalism

Jayant Mammen Mathew of Malayala Manorama, India Express' Sanjay Sindhwani and Porush Jain of Sportskeeda shared their views on the recent developments in Australia.
Media

Meet the stars of YouTube India's gaming universe

These streamers Aditya 'Dynamo' Sawant, Animesh '8bit_Thug' Agarwal, Chetan 'Kronten' Chandgude and Manasvi 'Manasvivi' believe that the time ahead is going to be very interesting for them, both in terms of revenue and engagement. 
Media

"There is a need for content that opens an opportunity for comfort viewing": Sunil Doshi, Manzar Studios

The new entity will bring global stories to Indian audiences and also create local content.
Media

Gaming in India is "poised at a very interesting level"

In a panel discussion on media rights and if it is the time for intellectual property rights owners to cash in, Akshat Rathee, Satya Raghavan, Supratik Sen, and Vivek Jain shared their views.
Interviews

Female viewership of IPL grew by 24%, kids by 20%: Sanjog Gupta, Star Sports

The head of Star Sports talks about the 2021 calendar, the marketing challenges, among other things.
Media

Is Manyavar's multi-crore annual deal with INOX a sign of cinema revival? 

INOX didn't reveal the financial details of the deal. But media planners aware of the cinema ad scene in India say a deal like this would cost Manyavar around Rs 7 crore.
Media

Star India rakes in 18 sponsors for Ind-Eng series; "Series will prove beneficial for brands": Anil Jayaraj

The executive vice president of Star Sports is upbeat about the two-month-long bilateral series
Media

2021: A blockbuster year for Indian Cinema?

'Sooryavanshi', '83', 'Bell Bottom', 'Pathan Prithviraj', 'Radhe', 'Jayeshbhai Jordaar', 'Brahmastra' and 'Laal Singh Chaddha' are a few big-budget Hindi movies listed to release this year.