"Dettol, other FMCG brands that never used to be in cricket are new advertisers": Rohit Gupta, SPNI
A look at how Sony Pictures Networks India is gearing up for the upcoming India-Australia cricket series down under, the reaction from the advertisers, and the rates the tournament's official broadcaster is raking in.
Prasar Bharti CEO Shashi S Vempati to head the committee that'll review “Guidelines on Television Rating Agencies in India”
Dr. Shalabh, Professor of StatisticsDepartment of Mathematics and Statistics, IIT Kanpur, Rajkumar Upadhyay executive director C-DOT and professor Pulak Ghosh, decision sciences, Centre for Public Policy will join Vempati in the committee as members.
"In today's day and age, it is difficult to keep track of what hurts people's sentiments": Shailja Kejriwal, ZEE
The chief creative officer, special projects, ZEE, says that the digital medium liberates content creators, and enables brands like Zindagi to cater to its niche (audience). In an interview with afaqs!, she shares her vision for Zindagi.