Vinay Kanchan

Stories by 'Vinay Kanchan'

Guest Article

I have a joke on brand communication…

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
Guest Article

Lord Krishna and the art of account planning

Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...
Guest Article

An examination of our own pandemics

This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.
Guest Article

Knocking out challenges with the 1-2 combination

A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.
Guest Article

Is nostalgia the future?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.
Guest Article

A branding trip down mythology lane

Indian mythology and branding.
Guest Article

Branding wisdom from Russia 2018

Football-flavoured lessons for brand managers.
Guest Article

The land of the rising foot

What's it in for CMOs?
Guest Article

Brand promises versus human lies

A special Valentine's Day-themed guest post.
Guest Article

Of an outlandish agency-client meeting...

A recycled version of an old afaqs! guest article. A New Year Special.