The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.

Indian mythology and branding.

Football-flavoured lessons for brand managers.

What's it in for CMOs?

A special Valentine's Day-themed guest post.

A recycled version of an old afaqs! guest article. A New Year Special.

Recycled version of an old afaqs! guest article. A Children's Day Special.

And what's in it for marketers.

Presented below are the 5 'R's' of branding, as inspired by the feats of Bolt.

Only because the Champions Trophy is upon us.