Vinay Kanchan

Stories by 'Vinay Kanchan'

Guest Article

Is nostalgia the future?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.
Guest Article

A branding trip down mythology lane

Indian mythology and branding.
Guest Article

Branding wisdom from Russia 2018

Football-flavoured lessons for brand managers.
Guest Article

The land of the rising foot

What's it in for CMOs?
Guest Article

Brand promises versus human lies

A special Valentine's Day-themed guest post.
Guest Article

Of an outlandish agency-client meeting...

A recycled version of an old afaqs! guest article. A New Year Special.
Guest Article

What creative custodians can learn from the 'Sultans of Swing'

Recycled version of an old afaqs! guest article. A Children's Day Special.
Guest Article

How soccer kicked its way into public consciousness

And what's in it for marketers.
Guest Article

Bolt and the 5R's of Branding

Presented below are the 5 'R's' of branding, as inspired by the feats of Bolt.
Guest Article

Lateral cricketing metaphors to fuel the ideation process...

Only because the Champions Trophy is upon us.