A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.

Indian mythology and branding.

Football-flavoured lessons for brand managers.

What's it in for CMOs?

A special Valentine's Day-themed guest post.

A recycled version of an old afaqs! guest article. A New Year Special.

Recycled version of an old afaqs! guest article. A Children's Day Special.

And what's in it for marketers.

Presented below are the 5 'R's' of branding, as inspired by the feats of Bolt.