New!
SEARCH
Marketplace
New!
Home
Contact Us
Subscribe to newsletters
JobSwitch
All Vacancies
Top Employer
Charter Members
Post Resume
Articles
Interviews
People Spotting
Points of View
Marketing Initiative
Guest Articles
Special Reports
Afaqs! Reporter
Last 30 days
Companies
Brands and Sports marketing
Showcase
Digital
TV
Print
OOH
International
Media
Digital
Television
Print
OOH
BTL
Radio
Events
FOIL
Great LifeStyle Brands
DIGIES
Digipub world
Media Brand Awards
Foxglove Awards
Media Innovation Awards
vdonxt asia
Marketplace
New!
Vinay Kanchan
Stories by 'Vinay Kanchan'
By
Vinay Kanchan
Guest Article
When Hari met Solly...
With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
By
Vinay Kanchan
Guest Article
Why good branding needs bad villains...
About good brands taking on the bad and ugly.
By
Vinay Kanchan
Guest Article
I have a joke on brand communication…
… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
By
Vinay Kanchan
Guest Article
Lord Krishna and the art of account planning
Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...
By
Vinay Kanchan
Guest Article
An examination of our own pandemics
This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.
By
Vinay Kanchan
Guest Article
Knocking out challenges with the 1-2 combination
A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.
By
Vinay Kanchan
Guest Article
Is nostalgia the future?
The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.
By
Vinay Kanchan
Guest Article
A branding trip down mythology lane
Indian mythology and branding.
By
Vinay Kanchan
Guest Article
Branding wisdom from Russia 2018
Football-flavoured lessons for brand managers.
By
Vinay Kanchan
Guest Article
The land of the rising foot
What's it in for CMOs?
LOAD MORE