Vinay Kanchan

Stories by 'Vinay Kanchan'

Guest Article

Knocking out challenges with the 1-2 combination

A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.
Guest Article

Is nostalgia the future?

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.
Guest Article

A branding trip down mythology lane

Indian mythology and branding.
Guest Article

Branding wisdom from Russia 2018

Football-flavoured lessons for brand managers.
Guest Article

The land of the rising foot

What's it in for CMOs?
Guest Article

Brand promises versus human lies

A special Valentine's Day-themed guest post.
Guest Article

Of an outlandish agency-client meeting...

A recycled version of an old afaqs! guest article. A New Year Special.
Guest Article

What creative custodians can learn from the 'Sultans of Swing'

Recycled version of an old afaqs! guest article. A Children's Day Special.
Guest Article

How soccer kicked its way into public consciousness

And what's in it for marketers.
Guest Article

Bolt and the 5R's of Branding

Presented below are the 5 'R's' of branding, as inspired by the feats of Bolt.