With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.

About good brands taking on the bad and ugly.

… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?

Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...

This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.

A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.

The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.

Indian mythology and branding.

Football-flavoured lessons for brand managers.

What's it in for CMOs?