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Stories by 'Vinay Kanchan'
Branding darshans from Lord Ganesha
Vinay Kanchan delves into the branding lessons Ganesh Chaturthi, one of India's most loved festivals, has to offer.
Turning down the volume
The author talks about the lack of middle ground in most aspects of our lives these days.
When Hari met Solly...
With Valentine's Day around the corner, our guest author talks about how brands forge the idea of a relationship, especially among the younger lot.
Why good branding needs bad villains...
About good brands taking on the bad and ugly.
I have a joke on brand communication…
… but there’s no budget for it. What lessons can brand marketers derive from this kind of ‘memetic activity’?
Lord Krishna and the art of account planning
Given the mythological serial - 'Mahabharat' - being retelecasted on TV, here's what Lord Krishna can teach about the craft of account planning...
An examination of our own pandemics
This piece is not meant to raise hackles, or kindle a sense of déjà vu. It’s merely to add some cheer and much-needed humour in these current times.
Knocking out challenges with the 1-2 combination
A perspective on cutting through the inanities and clutter, and arriving at sharper, more powerful and promising ideas.
Is nostalgia the future?
The recent relaunch of the once beloved Campa Cola, has perhaps added fizz to a concept that had been brewing for some time now.
A branding trip down mythology lane
Indian mythology and branding.