Lakshmipathy Bhat

Stories by 'Lakshmipathy Bhat'

Guest Article

Ageism in advertising: it’s about the (thin) margins

The pressure is definitely on the senior talent to prove their worth. But, there's also a flip side.
Marketing

Debate around fairness creams: room for grey areas

Loss of revenue for the company and its negative impact on jobs, the incomes of those in the distribution chain are factors to be considered seriously.
Guest Article

The digital pre-fix to marketing: to drop or not?

When there exists no 'TV marketing', why then did we coin 'digital marketing' as a term?
Blog

Indian Motorcycle mocks Harley Davidson: competitive ad done well

Indian Motorcycle mocks Harley Davidson: competitive ad done well
Blog

The world's first live tweeting animal: Social Media guru #tweetingbadger

The world's first live tweeting animal: Social Media guru #tweetingbadger
Blog

Great ad slogans of recent times

Great ad slogans of recent times
Blog

W+K's social strategy to hire Social Strategist for Old Spice

W+K's social strategy to hire Social Strategist for Old Spice
Blog

Twitter campaigns from brands: Thoughts on the new 'Trend'

Twitter campaigns from brands: Thoughts on the new 'Trend'
Blog

Blendtec: The best of new media marketing

Blendtec: The best of new media marketing
Blog

Windows 8: Set for the new screen wars?

Windows 8: Set for the new screen wars?