Ashwini Gangal

Ashwini Gangal

Stories by 'Ashwini Gangal'

Guest Article

Consuming the Consumer Conundrum

Do consumers consume, buyers buy and users use? Why do we use a word with biological connotations – consume – for a monetary transaction? An analysis.
Marketing

How will advertisers target 'TV drop-outs'?

Is anyone at all worried?
Interviews

“We try to program for every mood”: Srishti Behl Arya, Netflix

An interview with the lady behind Netflix's movies.
Interviews

“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever

HUL executive Sudhir Sitapati has written his first book.
Guest Article

Mardonwale musings and some vintage ads...

From hairy chests to hairy faces...
Guest Article

Marketing & Mythology

Brands named after Gods
Marketing

“We wanted to tell stories of transformation”: Amazon's Satish Upadhyay

Marketing head of Amazon India Marketplace on his 'Storyboxes'.
People Spotting

Fabindia's Karan Kumar joins DLF

Kumar joins as SVP - marketing and CMO.
Marketing

What makes Royal Enfield special?

Watch the brand head's presentation on the subject here.
Marketing

Are consumers above 40 irrelevant?

Of course not. Then why do we see ageist marketing strategy all around?