The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.

A chat with marketing executives from popular online grocery platforms, at CMO Week – 2nd edition.

A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.

Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.

A couple of admen wrote about this on social media in the context of Dabur Chyawanprash and Akshay Kumar. Will the needle move?

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.

In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media, at vdonxt asia.

In conversation with executives from Mobile Premier League, MyTeam11, Junglee Games, 11Sixes and Akamai.

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.