Ashwini Gangal

Ashwini Gangal

Stories by 'Ashwini Gangal'

Digital

Fantasy sports in 2021: Challenges, trends, gaps…

In conversation with executives from Mobile Premier League, MyTeam11, Junglee Games, 11Sixes and Akamai.
Editor's Note

Tale of two biscuits… what happens after the first bite?

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.
Editor's Note

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.
Editor's Note

Czech cars, Indian emperors, and myth-inspired auto brand names

Last week, Skoda announced a new SUV called Kushaq. A quick, whimsical dive into what the name means and entails.
Advertising

2021 Volvo ad for S60 about 'saving lives' looks odd without historical context

A curious case of 'covid copywriting' or vaccine tinted lens of the beholder?
Advertising

If a ‘German Lab’ says it’s pure, it must be…

The new tool of persuasion for honey marketers is a claim to ‘100% purity’, backed by Germanic laboratories.
Marketing

What have car marketers learnt in 2020?

2020 has been a year of turmoil for auto marketers, but has also taught them a great deal. What wisdom will auto CMOs enter 2021 with?
Marketing

What next for hygiene and immunity brands?

2020 gave us the 99.9% germ kill promise and chyawanprash flavoured ice cream. Will the frenzied demand for immunity and hygiene products wane in 2021?
Media

RSPL to move TV business from GroupM's Wavemaker to Madison

The account moved after a pitch. RSPL is the parent company of brands like Ghadi Detergent and Venus soap, among others.
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.