Ashwini Gangal

Ashwini Gangal

Stories by 'Ashwini Gangal'

Interviews

"All the media we've done is one big experiment": Vikas Agarwal, OnePlus

An interview with the custodian of a hot brand with the quirkiest attitude to media and marketing.
Interviews

"Marketers are artistes": Koshy George, CMO, Marico

It's been six months since former Hindustan Unilever hand Koshy George took over as chief marketing officer at Marico India. An interview.
Digital

"Why's a video of a cat on a skateboard not 'premium'?": Sameer Singh, CEO, GroupM South Asia

As GroupM's Sameer Singh moves to ByteDance, we bring you a quick throwback to his recent vdonxt asia interview. Watch the session here. Or read on for highlights.
Interviews

"We've always referred to ourselves as 'Thompsonites'": Tarun Rai

An interview with Tarun Rai, chairman and group CEO, South Asia, Wunderman Thompson.
Advertising

"I didn't have to fight to stay back; I logically reasoned it out": Ashish Bhasin on leading Southeast Asia from Mumbai

As Dentsu expands Ashish Bhasin's role to include Southeast Asian markets, we take a look at the power of India as HQ for agency networks. Why are we so excited? Because he will continue to be based here.
Marketing

Buzzy Brands 2018: Buzziest brands within different product categories

We bring you the low-down on the buzz within 25 product categories.
Marketing

Jio is India's Buzziest Brand

In the 13th edition of India's Buzziest Brands, Jio has emerged as the No. 1 brand, followed by last year's topper, Patanjali, at No. 2 and mobile-led brand, Paytm, at No. 3.
Advertising

Why the birth of Wunderman Thompson is relevant to everyone in advertising

WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to the ethos of advertising today.
Advertising

"Buyers expect brands to take a stand": P&G's Marc Pritchard

Procter & Gamble's chief brand officer Marc Pritchard on brand purpose and sustainability.
Marketing

"You can't outsource responsibility": Paul Polman, former CEO, Unilever

At an event at Kochi yesterday morning, Paul Polman spoke about the need for companies to have 'sustainable development goals', something Unilever has been advocating for years. He also confirmed beyond doubt that brands should stand for a larger purpose.