Ashwini Gangal

Ashwini Gangal

Stories by 'Ashwini Gangal'

Interviews

“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever

HUL executive Sudhir Sitapati has written his first book.
Guest Article

Mardonwale musings and some vintage ads...

From hairy chests to hairy faces...
Guest Article

Marketing & Mythology

Brands named after Gods
Marketing

“We wanted to tell stories of transformation”: Amazon's Satish Upadhyay

Marketing head of Amazon India Marketplace on his 'Storyboxes'.
People Spotting

Fabindia's Karan Kumar joins DLF

Kumar joins as SVP - marketing and CMO.
Marketing

What makes Royal Enfield special?

Watch the brand head's presentation on the subject here.
Marketing

Are consumers above 40 irrelevant?

Of course not. Then why do we see ageist marketing strategy all around?
Marketing

“There's more access to luxury today”: Pallavi Singh, BMW

A luxury specialist on top-end car marketing...
Advertising

Remembering Air India's Maharaja on the sets of KBC

When Big B saluted Air India while filming Kaun Banega Crorepati...
Advertising

Models, ambassadors, endorsers, influencers...

Same job, different titles...