An interview with the custodian of a hot brand with the quirkiest attitude to media and marketing.

It's been six months since former Hindustan Unilever hand Koshy George took over as chief marketing officer at Marico India. An interview.

As GroupM's Sameer Singh moves to ByteDance, we bring you a quick throwback to his recent vdonxt asia interview. Watch the session here. Or read on for highlights.

An interview with Tarun Rai, chairman and group CEO, South Asia, Wunderman Thompson.

As Dentsu expands Ashish Bhasin's role to include Southeast Asian markets, we take a look at the power of India as HQ for agency networks. Why are we so excited? Because he will continue to be based here.

We bring you the low-down on the buzz within 25 product categories.

In the 13th edition of India's Buzziest Brands, Jio has emerged as the No. 1 brand, followed by last year's topper, Patanjali, at No. 2 and mobile-led brand, Paytm, at No. 3.

WPP's decision to merge vintage advertising brand J. Walter Thompson with direct-and-digital shop Wunderman holds a mirror to the ethos of advertising today.

Procter & Gamble's chief brand officer Marc Pritchard on brand purpose and sustainability.

At an event at Kochi yesterday morning, Paul Polman spoke about the need for companies to have 'sustainable development goals', something Unilever has been advocating for years. He also confirmed beyond doubt that brands should stand for a larger purpose.