Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Stories by 'Ashwini Gangal'
RSPL to move TV business from GroupM's Wavemaker to Madison
The account moved after a pitch. RSPL is the parent company of brands like Ghadi Detergent and Venus soap, among others.
‘Covid Consumerism’: Good for business, bad for marketing?
As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.
What is the role of TV advertising in the revival of consumption?
Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
Goddess Hygieia is the only deity we need to worship in 2020
As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.
Abid Hussain Barlaskar
Points of View
Will the hot new 'produce wash' segment fizzle out like a fad, or grow?
Marico, ITC, and CavinKare have launched specialised cleansing products for fruits and veggies. People may sample these products, but will the segment thrive?
“Won’t shy away from investing in hygiene”: Amit Syngle, Asian Paints
Why did a paints company enter the sanitiser segment and invest in new manufacturing and distribution lines? Because the government asked it to.
"It’s like a 9/11 moment for the hotel industry”: Oyo’s Ritesh Agarwal to NDTV
Edited snippets of Ritesh Agarwal’s conversation with NDTV, during which he spoke about the future of the hospitality segment and his company.
DLF looks for “non-network” creative partner
Specifically, the brand team is on the prowl for boutique-like creative shops with a strong design aesthetic.
“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax
How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.
Armed with research reports, surveys, whitepapers... agencies join the race to predict
Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?