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Stories by 'Ashwini Gangal'
Rajul Kulshreshtha, CEO, Madison Media Plus, moves on
He joined the agency in June 2019.
How can web publishers prepare for ‘Chrome-ageddon’?
What will the new dentsu look like?
In India, the process of bringing 23 agency brands down to 6 has begun. Won't clients miss names like Webchutney and Taproot?
Will Indians buy into Xiaomi’s promise of shoes?
A recent ad for Xiaomi’s running shoes made us take a closer look at the mechanisms of product extension and brand diversification.
Taproot's Santosh Padhi moves out of Dentsu system
He joins a long list of senior-level exits from the dentsu network in the past few weeks.
What exactly is happening at dentsu in India?
A sudden slew of top level exits at the network has shocked the advertising fraternity. Is this churn related to consolidation, culture, financial auditing, or a combination of factors?
As local language content booms, dubbed advertising loses favour
Ads made in regional languages work much better, agree marketers. Full coverage of our panel discussion.
Marketing heads from Dabur, Emami, L’Oréal and Godrej Consumer Products, on innovation
The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.
Who will win the grocery race: specialists, general e-commerce or retailers?
A chat with marketing executives from popular online grocery platforms, at CMO Week – 2nd edition.
In conversation with 5 CMOs helming 'kitchen hack' brands
A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.