Ashwini Gangal

Ashwini Gangal

Stories by 'Ashwini Gangal'


RSPL to move TV business from GroupM's Wavemaker to Madison

The account moved after a pitch. RSPL is the parent company of brands like Ghadi Detergent and Venus soap, among others.
Editor's Note

‘Covid Consumerism’: Good for business, bad for marketing?

As multiple categories add germ-kill to their selling propositions… product promises, advertising codes, and usage rituals get complicated.

What is the role of TV advertising in the revival of consumption?

Does the good ol’ television commercial have a ‘larger’ role to play today? Can it stimulate consumer demand in a precariously placed economy?
Guest Article

Goddess Hygieia is the only deity we need to worship in 2020

As the hygiene category steals the limelight, a quick ode to its eponymous owner, a Greek Goddess the world is worshipping.
Points of View

Will the hot new 'produce wash' segment fizzle out like a fad, or grow?

Marico, ITC, and CavinKare have launched specialised cleansing products for fruits and veggies. People may sample these products, but will the segment thrive?

“Won’t shy away from investing in hygiene”: Amit Syngle, Asian Paints

Why did a paints company enter the sanitiser segment and invest in new manufacturing and distribution lines? Because the government asked it to.

"It’s like a 9/11 moment for the hotel industry”: Oyo’s Ritesh Agarwal to NDTV

Edited snippets of Ritesh Agarwal’s conversation with NDTV, during which he spoke about the future of the hospitality segment and his company.

DLF looks for “non-network” creative partner

Specifically, the brand team is on the prowl for boutique-like creative shops with a strong design aesthetic.

“We now have two thriller genres on OTT”: Shailesh Kapoor, Ormax

How’s Amazon’s Paatal Lok different from Disney+ Hotstar’s Special Ops? Shailesh Kapoor on genre diversity and nuances in the thriller zone.

Armed with research reports, surveys, whitepapers... agencies join the race to predict

Of late, advertising and media agencies have turned into mini research firms. Why the sudden frenzy? And do clients see value in their efforts?