Ashwini Gangal

Ashwini Gangal

Stories by 'Ashwini Gangal'

Marketing

Marketing heads from Dabur, Emami, L’Oréal and Godrej Consumer Products, on innovation

The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs.
Marketing

Who will win the grocery race: specialists, general e-commerce or retailers?

A chat with marketing executives from popular online grocery platforms, at CMO Week – 2nd edition.
Marketing

In conversation with 5 CMOs helming 'kitchen hack' brands

A chat with executives from ITC, Mother’s Recipe, iD Fresh Foods, Jubilant FoodWorks, Nilon’s about the ready to cook segment, at CMO Week – 2nd edition.
Editor's Note

100 year old pandemic, 100 year old advertisements...

Just like we see today, even 100 years ago brands claimed their products prevented or cured the deadly influenza virus. There was a similar barrage of hygiene and immunity products that promised protection from the flu.
Points of View

'Brand face' is not interchangeable with 'campaign idea': Has the penny dropped?

A couple of admen wrote about this on social media in the context of Dabur Chyawanprash and Akshay Kumar. Will the needle move?
Interviews

"Marketers must have the attitude of an editor-in-chief": Royal Enfield's Shubhranshu Singh

Marketing musings with Shubhranshu Singh, global head – marketing, Royal Enfield.
Interviews

"The dependence of OTT on Bollywood has reduced": Ormax Media's Shailesh Kapoor

In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media, at vdonxt asia.
Digital

Fantasy sports in 2021: Challenges, trends, gaps…

In conversation with executives from Mobile Premier League, MyTeam11, Junglee Games, 11Sixes and Akamai.
Editor's Note

Tale of two biscuits… what happens after the first bite?

New ads for Britannia and Parle G offer insight into the 30-second portrayal of the Indian housewife today.
Editor's Note

Secret superstars of Sebamed’s ads: the NABL, the pH scale, litmus paper

As Sebamed and HUL have it out in court, over the former’s recent ads, we deconstruct the jargon this battle is hinged on.