Yahoo! has launched new features to provide more control to advertisers to manage their search marketing campaigns and gain returns on their investments

The soft drink brand will use messages on trucks and ‘dhabas’ to attract consumers

Publicis India has been the incumbent agency on this business since 2001. It will continue to handle the corporate duties and creative duties for the personal systems group

The company will bring out an IPO in the second half of 2008 and has already raised Rs 150 crore from financial institutions

The Bangalore station of Fever increases regional appeal by including Kannada music

De Souza has been with the Lintas Media Group since 2004, and has worked across media and integrated communication services

Tyroo has conducted a study to find out the issues related to online ad networks and why small publishers prefer ad networks over other advertising options

Kolkata Knight Riders has tied up with Contests2Win.com to offer quiz contests for fans on its site, Kolkataknightriders.com, to test their knowledge about the team

NavDunia, a Hindi daily from the NaiDunia Group, was rolled out in Bhopal on May 9

This is the first extensive rebranding that the company has taken up since it was set up in 1931