Cannes 2012: Future prospects in digital media: Levy, Pritchard & Levinsohn
The Publicis Groupe chairman, Maurice Levy took to the stage to discuss the future prospects in digital media with P&G's (Procter & Gamble) global marketing and brand building officer, Marc Pritchard and Yahoo!'s newly appointed interim chief executive officer, Ross Levinsohn.
P&G, the official sponsor for the London Olympics, launched several creatives for its various brands. What was required was a common thread to unify all the brand communication. The design cell thus created Thank you mom.