Biprorshee Das

Biprorshee Das

Stories by 'Biprorshee Das'

Points of View

POV: Does research in communication lead to tunnel vision?

Communication banks on research to add that extra testimonial. Nothing boosts the marketing communicator's confidence about the aptness of a message as research-backed insights. But, is research becoming a crutch for marketers?
Advertising

Clayground to handle creative duties for Apollo Cosmetic Clinics

The young creative agency led by Vandana Katoch won the business after a multi-agency pitch; this is Clayground Communications' first account win after completing a six-month exclusivity clause with the Jaypee Group.
Profile

Profile - Nitesh Tiwari: The 'Lucky' One

Tiwari's journey as a copywriter began while he was still a student pursuing an engineering degree at IIT Bombay; fate had different plans charted out for him as he gave up a career in software to take up writing for brands as a profession. afaqs! profiles the recently appointed chief creative officer of Leo Burnett India.
Media

Ebela: Launching Kolkata's 'Tab' culture

Can Bengal's first tabloid strike roots and flourish? ABP's is the latest to experiment with the smaller format to keep the young glued to print everyday. A follow-up on the progress of Ebela which was launched recently.
Digital

CogMat to handle Provogue's social media mandate

The fashion brand will get into social media marketing for the first time and has appointed CogMat after reviewing a few other agencies.
Digital

iStream.com plays the video game

iStream today signed a deal with IndiaCast, a joint venture between TV18 and Viacom18 , which gives the online player access to content from the network's 20 channels for its streaming and video-on-demand services.
Digital

FoxyMoron to handle Quikr.com's digital mandate

The agency bagged the business after a multi-agency pitch, wherein it put forward the 'Quik India Movement' idea.
Marketing

The Sun will rise again on the Deccan

The Hyderabad IPL franchise with new owners, new team and new identity has an uphill task appealing to old fans.
Digital

CogMat wins digital mandate of Quick Heal Technologies

The agency won the account following a multi-agency pitch.
Advertising

The Online Video Revolution

The popularity of online videos continues to climb as a generation of youngsters comfortable with moving images takes to the internet, especially the mobile screen. What does it mean to marketers, their agencies and publishers?