POV: Does research in communication lead to tunnel vision?
Communication banks on research to add that extra testimonial. Nothing boosts the marketing communicator's confidence about the aptness of a message as research-backed insights. But, is research becoming a crutch for marketers?
Clayground to handle creative duties for Apollo Cosmetic Clinics
The young creative agency led by Vandana Katoch won the business after a multi-agency pitch; this is Clayground Communications' first account win after completing a six-month exclusivity clause with the Jaypee Group.
Tiwari's journey as a copywriter began while he was still a student pursuing an engineering degree at IIT Bombay; fate had different plans charted out for him as he gave up a career in software to take up writing for brands as a profession. afaqs! profiles the recently appointed chief creative officer of Leo Burnett India.
Can Bengal's first tabloid strike roots and flourish? ABP's is the latest to experiment with the smaller format to keep the young glued to print everyday. A follow-up on the progress of Ebela which was launched recently.
iStream today signed a deal with IndiaCast, a joint venture between TV18 and Viacom18 , which gives the online player access to content from the network's 20 channels for its streaming and video-on-demand services.
The popularity of online videos continues to climb as a generation of youngsters comfortable with moving images takes to the internet, especially the mobile screen. What does it mean to marketers, their agencies and publishers?