A recent campaign for Vodafone features its now all-too-famous messenger, the pug, playing cupid to children. Industry watchers debate over whether a romantic angle involving 12-year-olds could be in distasteful territory, or can pass off as cute.
In the face of the upcoming launch of the National Consumer Protection Agency (NCPA), the ad industry's current self-regulatory ad monitoring mechanism - the Advertising Standards Council of India - reaffirms its position as an effective entity.
After two tumultuous years, Rediffusion - Y&R seems to be coming into its own. Its new businesses and a talent pool that's impressive, signal a turnaround of sorts. Excerpts from an in-depth with D Rajappa, president; N Padmakumar a.k.a Paddy, national creative director and Gautam Talwar, chief strategy officer.