The new campaign highlights eBay as the best deal destination that provides a guaranteed and safe online shopping experience with the widest range of brand new everyday use products, with the promise, 'Want it. Get it'.
The Sun TV Network has won the bid for the Hyderabad franchise of IPL for the next five years, after the erstwhile owner Deccan Chronicle Holdings lost the rights recently. afaqs! explores what the deal brings to the table.
Bates and JWT hold the baton for India at the MAA Globe awards
JWT and Bates Sercon have won silver metals for their work on Birla Sunlife Insurance and BP, Singapore, respectively. DDB Mudra Max and Pulp Strategy have won bronze metals for their work on Uninor and Yahoo! India.
The new campaign, which is based on the theme 'Saath khao, khushiyaan badhao', seeks to reignite the magic around mealtimes by celebrating happiness around the dining table. Interestingly, it also marks the return of McCann Erickson.
Returning to television screens after a gap of five years, in its new campaign, the dairy brand pays tribute to all mothers and highlights the pivotal role mothers play in the lives of their children through the new positioning, 'Maa jaisa koi nahi'.
The new campaign is based on the insight that at any point in time on any given day, the journeys of the current cricket world champions run parallel to the journeys of millions of cricket crazy youth across the country.