Saatchi & Saatchi adopts new leadership structure; Priti Kapur roped in as ECD, Delhi
With this announcement, Saatchi Delhi will have an executive creative director for its Delhi branch for the first time. This will make the creative structure of the agency a two-ECD one, with Ashutosh Karkhanis in Mumbai and Kapur in Delhi.
Brand Endorsers, Part I: What happens to Sachin now?
The first of a three-part series that looks at Sachin Tendulkar, Salman Khan and Ranbir Kapoor, each of whom has been in the news. First Sachin: Does Tendulkar need to re-position himself to be more relevant to brands post his retirement from one-day internationals? afaqs! asks the experts.