Arora who wanted to be a doctor and then an economist, ended up as an 'instinctive' marketer, having handled brands across media, food, real estate and other genres. afaqs! profiles the CMO of restaurant search and review site, Zomato.
The brand's ad campaign that hit TV screens on December 5, stays on air despite the ban on its service. A look at the pros and cons of a media plan that stays put even in the absence of the product being advertised.
Yesterday was World AIDS Day. On the occasion, Durex, condom brand from Reckitt Benckiser, launched a campaign that urges people to talk freely about sex. The campaign features brand ambassador Ranveer Singh, last seen gyrating, oops, we mean, doing the Rex on YouTube.