Adfest 2014: McCann leads with 11 wins; JWT and Grey follow
JWT and Grey finish second with four wins each, followed by TBWA and Creativeland Asia with two metals each. Taproot, Linen-A Lintas Group and BBDO India win one metal each. JWT is the only Indian agency mentioned in the Lotus Roots category.
For an ad agency, how similar or different is the experience of working on a campaign for a political party from that of working on a regular brand campaign? This election season, afaqs! tries to answer this and other related questions.
In its latest campaign, Tetley talks about the health benefits of green tea, particularly, body detoxification. Meanwhile, Lipton Green Tea has launched its first national campaign, which talks about the product's 'zero calorie' proposition. A look at the category these brands operate in.
Godrej Real Good Chicken, a brand that markets poultry products, recently launched a campaign to promote its Rs. 48 price point, in reaction to vegetable inflation. Among other things, the move helped bring previously uncharted SEC territory into its fold. A look at the category, its challenges and evolving consumer trends.
Effie 2013: Lowe Lintas clinches Agency of the Year title
Lowe Lintas beat its rival Ogilvy & Mather by 35 points to win the coveted title. However, Ogilvy won the Grand Effie for Lifebuoy Soap's Roti campaign. McCann Worldgroup and JWT finished third and fourth, respectively.
Agarbattis move from the puja room to the living room in Cycle Lia's latest multi-media campaign. Does the communication reflect a major shift in the way agarbattis are being consumed? afaqs! explores.