Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
All Week Series
Digipub Week (2nd Edition)
Languages Week (2nd Edition)
CMO Week (3rd Edition)
CMO Week (2nd Edition)
vdonxt asia Week
CMO Week (1st Edition)
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Marketers' Excellence Awards
Find Me An Agency
Add My Agency
Stories by 'Prachi Srivastava'
Dubbed or re-made, advertisers will buy if the show grabs the desired eyeballs. A close look at the market for dubbed content on Indian television.
"We will not shy away from airing dubbed movies on Max 2": Neeraj Vyas
Vyas talks about the Hindi movie channel's performance in one year. The channel hopes to break even by end of 2015.
Cheil's Avinash Joshi joins Reliance Jio
He has joined the company as AVP, digital marketing - social media and communities, content marketing and eCare.
Are TV shopping channels holding their own?
... Or will e-commerce brands crush them? A look at the TV commerce segment, in the era of e-commerce.
"The awareness of Epic Channel is still low. We hope to take it to the next level with the new campaign" - Mahesh Samat, founder and MD, Epic Television Networks
Epic Channel is launching eight shows this month. Of these, it is betting big on three shows which will be directed/hosted by Bollywood personalities Anurag Basu, Javed Akhtar and Naseeruddin Shah.
Hamdard Laboratories scouts for a creative agency
At present, JWT Gurgaon and JWT Mindset handle the creative duties of the company's brands including RoohAfza, Safi and Sualin.
9XM bets big on ticket-based events
The upcoming Arijit Singh concert could yield revenues of over Rs1.5 crore through ticketing alone. The channel will also edit the three-hour long concert to a 30-minute-long TV show.
"IPL retains its strong viewership in season 8": NP Singh
The chief executive of Multi Screen Media talks about the performance of the eighth season of the highly popular T20 tournament and the other network channels.
Carat Media's Vidhu Sagar joins Blue Hive India
Sagar joins the WPP company as managing partner, a position previously held by Rajiv Rakshit.
AXN strengthens weekend line-up; to premiere Hannibal Season 3 on Sony Liv
The channel will also launch Orphan Black, NCIS: New Orleans and CSI: Cyber.