The 'Save the Internet' campaign has caught social media by storm and people are putting up a fight in favour of maintaining net neutrality. afaqs! spoke to several industry players to understand what their views on the subject are.
"A customer's Twitter handle is like a fingerprint": Karthi Marshan, Kotak Mahindra Group
In its latest campaign titled Hashtag Banking, Kotak Mahindra Bank promotes 23 features that consumers can leverage via Twitter. We spoke to Karthi Marshan, the brand's marketing head, about the effort.