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Stories by 'Saumya Tewari'
Housing.com launches first TV spot
The campaign will debut during the IPL 2016
Pepsi's Mafia web-series goes viral; is India ready for the Mini Can?
The beverage giant launched its 150 ml Mini Can in this market in March this year. A look at the communication.
Ola, Uber, ixigo, Swiggy, Sony and Cocofly turn pranksters
Brands seem to be having their bit of fun with consumers this April Fool's Day with promises of capturing ghosts, finding coolies and delivering food orders from Paris.
Want to be a senior mattress tester at Urban Ladder?
Check the brand's recent LinkedIn job posting to apply.
Havells Withdraws Anti-Reservation Spot
The recently-released TVC, now off-air, titled 'Main Pankha Hoon', appears to have come in the wake of the recent Jat agitation over reservation-related issues. The film falls under the brand's popular 'Hawa Badlegi' umbrella thought.
Book hotels via MakeMyTrip, urge Alia Bhatt and Ranveer Singh
The online travel agent (OTA) launches high-decibel campaign #BefikarBookKar with two Bollywood stars to drive growth in hotel booking segment.
Stop dialling, order online, says Zomato in quirky print ad
The online food platform mashes a popular Hindi film title with the unreliable state of mobile telephony to create an amusing print ad.
Coke releases first desi ad under Taste the Feeling umbrella
The ad, which unveils the local rendition of the new global positioning 'Taste the Feeling', features Bollywood actor Sidharth Malhotra.
Biba on Dowry: If you can't beat it, flip it around
Under its #ChangeIsBeautiful series, apparel brand Biba rolls out a digital campaign highlighting how a change in attitude is imperative when it comes to dowry.
"We are leveraging mobile through visual platforms like Instagram": Partho Chakrabarti, PepsiCo