Saumya Tewari

Saumya Tewari

Stories by 'Saumya Tewari'

Advertising

Housing.com launches first TV spot

The campaign will debut during the IPL 2016
Digital

Pepsi's Mafia web-series goes viral; is India ready for the Mini Can?

The beverage giant launched its 150 ml Mini Can in this market in March this year. A look at the communication.
Digital

Ola, Uber, ixigo, Swiggy, Sony and Cocofly turn pranksters

Brands seem to be having their bit of fun with consumers this April Fool's Day with promises of capturing ghosts, finding coolies and delivering food orders from Paris.
Digital

Want to be a senior mattress tester at Urban Ladder?

Check the brand's recent LinkedIn job posting to apply.
Advertising

Havells Withdraws Anti-Reservation Spot

The recently-released TVC, now off-air, titled 'Main Pankha Hoon', appears to have come in the wake of the recent Jat agitation over reservation-related issues. The film falls under the brand's popular 'Hawa Badlegi' umbrella thought.
Advertising

Book hotels via MakeMyTrip, urge Alia Bhatt and Ranveer Singh

The online travel agent (OTA) launches high-decibel campaign #BefikarBookKar with two Bollywood stars to drive growth in hotel booking segment.
Advertising

Stop dialling, order online, says Zomato in quirky print ad

The online food platform mashes a popular Hindi film title with the unreliable state of mobile telephony to create an amusing print ad.
Advertising

Coke releases first desi ad under Taste the Feeling umbrella

The ad, which unveils the local rendition of the new global positioning 'Taste the Feeling', features Bollywood actor Sidharth Malhotra.
Digital

Biba on Dowry: If you can't beat it, flip it around

Under its #ChangeIsBeautiful series, apparel brand Biba rolls out a digital campaign highlighting how a change in attitude is imperative when it comes to dowry.
Interviews

"We are leveraging mobile through visual platforms like Instagram": Partho Chakrabarti, PepsiCo

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