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Stories by 'Ashee Sharma'
Now Myntra has a 'look east' policy
And this is reflected in the brand's latest ad film.
Amitabh Bachchan turns #RaahatRaja for Navratna Oil
Harsha Vardhan Agarwal, director, Emami on the star-studded affair that advertising for brand Navratna has been for years.
Pepsi tweaks its packaging to woo new age consumers
A look at the campaign that promotes Pepsi's new cans and bottles that have words like #SWAG, #MUAH, #JOLLU and #DHAMMU printed on them.
Mrs. Funnybones makes a case for Google Pixel
A look at #DayWithPixel, new ad featuring author Twinkle Khanna.
First TVC for Pulse candy to air over the weekend
'Pran jaaye par Pulse na jaaye', is the tagline.
Motherhood has no gender, says P&G in new Vicks ad
Created by Publicis Singapore, the three-and-a-half-minute-long ad has become quite popular on social media.
"In emerging markets, people love outsmarting spam..."
...says Kari Krishnamurthy, VP, brand and PR strategy, Truecaller, during an interview about Truecaller 8, the latest version of the app.
Meet MapmyIndia, the 'Desi Google Map'
We spoke to Rohan Verma, executive director and chief technology officer, MapmyIndia, about the brand's recent TV outing and more.
How a sassy girl called Cemora sold a sexy car called Racemo...
A look at an instagram-heavy marketing effort by Tata Motors and Jack In The Box.
Advertisers go all out with women's day-themed films
A look at our pick of the lot.