Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Interviews

Viral Diaries: A chat with ALTBalaji's SVP - marketing, Divya Dixit

WFH means consuming more OTT and digital content. How does the SVP - marketing of an Indian OTT platform, spend her day? Divya Dixit opens up on WFH
Media

Hindustan Times' new ad takes the battle against fake news forward

Another print publication has stepped forward in the fight against fake news during the Coronavirus outbreak. This is Hindustan Times' message.
Interviews

Viral Diaries: Ola's Aishvarya Murali on WFH during the Coronavirus outbreak

The first interview of the new series is with Aishvarya Murali - head of marketing, Ola Cabs on the challenges of working from home, multitasking, etc.
Media

68% of Gen Z want to associate with brands backing causes: Isobar-Ipsos Survey

Generation Z have carved a niche for themselves, inspiring preceding generations in the process, according to the Isobar-Ipsos #MeetTheZ Survey.
Media

Nielsen releases data on how Covid-19 impacts Indian consumer behaviour

At a virtual press meet, Nielsen unveiled findings related to consumer behaviour in light of India's lockdown and the Coronavirus outbreak.
Social Media

Lifebuoy's TikTok challenge features an influencer from Dettol's campaign

Awez Darbar was recently seen taking part in the Lifebuoy handwash challenge on TikTok, only days after dancing in a similar video for Dettol
Social Media

Facebook's ad revenue affected by the Coronavirus outbreak

Facebook published a blog post on keeping services stable and reliable during the global Coronavirus pandemic - along with a footnote on ad revenue.
Advertising

Don't panic, urges BMC's OOH ads to Mumbaikars

In the face of growing panic over the spread of Coronavirus, the BMC is using the OOH medium to deliver a very important message - don't panic.
Advertising

Bajaj Allianz Life's Coronavirus spot urges consumers to be more responsible

Prevention is better than cure - stresses Bajaj Allianz Life's new ad spot. The spot encourages users to take small actions that curb the spread of the virus.
Advertising

Ad spots, media planning and postponement in times of Coronavirus

In light of COVID-19, citizens all across the country have been advised to stay indoors and isolate themselves. But, some ads tell a different story