In a chat with Business Standard’s Vanita Kohli-Khandekar, Netflix’s vice president of content talks about the art of storytelling and its challenges.

Another ad also celebrates the spirit of unselfish sportsmanship in an ad for the Tokyo Olympics.

Taj Mahal, which has used such music in its ads in the past, has created a playlist with the aim of bringing Indian classical music to the millennials.

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.

The short ads feature music, movement and, surprisingly, storytelling without dialogues.

"We're the OGs... Just ask your Daddy," they croon, in the latest IPL ad campaign.

The ad by BBDO India shows the struggle of Kerala's first transgender doctor VS Priya.

In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant turmeric latte' mix.

Van Heusen’s chief operating officer talks in length about the newly launched sub-brand ‘Denim Labs’, and how fashion has changed in the WFH era.

The Ogilvy ads talk about how the network’s 4G connection speed can play a role in helping people learn and work from home.