Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Marketing

"Subscription behaviour is prevalent; on OTT platforms, dating apps": Kunal Shah, Cred

In a panel discussion hosted by Twitter Marketing, Cred's Kunal Shah along with a ew others discussed the nature of the changing BFSI customer.
Marketing

ITC launches disinfectant liquid and spray cleaner under Savlon brand

ITC's Savlon range, which was known for being an 'antiseptic' liquid has now diversified to include disinfectant spray and surface cleaning liquid.
People Spotting

Madan Mohan Mohapatra moves on from Future Group

The former head of customer strategy and business head has moved on from the company to start his own venture.
Advertising

Asian Paints pushes DIY home solutions in lockdown with ezyCR8 line

Again, the paints major diversifies beyond its core offering. Viroprotek was about sanitising. This range is about frosting glass, cleaning rust...
Marketing

Godrej introduces fabric, air and travel sanitisers under 'Aer' range

Godrej Aer offers home and car fragrances, and has now diversified to offer fabric, air and travel sanitisers.
Points of View

What does Coca-Cola's ‘Vitamin C’ play herald?

And, what types of brands/segments are best poised to take this suddenly important proposition forward?
Advertising

Can you guess the ads, based on these emojis?

Ex- Ogilvy CCO Sonal Dabral posted this quiz on Twitter. Read on for the answers.
Marketing

“Digital sources make up 30 per cent of Hyundai India’s sales inquiries": Tarun Garg

Google's latest report talks about the different trends that are driving the auto industry’s shift to dealer digitisation.
People Spotting

Gayatri Yadav takes the reins as CMO of Sequoia Capital

Yadav will also work closely with the CMOs of companies in Sequoia Capital's portfolio to help them launch and grow the brands.
Marketing

Coca Cola enters immunity space with two new Minute Maid variants

The beverage company has introduced two variants under the Minute Maid umbrella - Vita Punch and Nutri Force, both meant to help boost immunity.