Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Social Media

Lay’s puts a smile on its packs…

Lay’s India tied up with influencers for the ‘Smile Deke Dekho’ campaign
Advertising

Pidilite's new TVC is a 'Roff' take on tiles and sticky situations

An analysis of the TVC and more on the category...
Social Media

84% Instagram users likely to shop on platform: WATConsult Report

The latest report from the agency’s research vertical, Recogn, decodes Instagram from an Indian user's perspective
Advertising

A tale of two water bottles

Ogilvy's new TVC features an unlikely ice-breaker...
Advertising

Adman Sandeep Goyal's 'Blogbuster' novel

The book is a compilation of blogs about advertising, marketing and media.
Marketing

“Brands need to think about storytelling differently”- Facebook’s Siddharth Banerjee

A chat with Facebook India's director about data, measurement and marketing insights...
Social Media

Facebook hosts its inaugural Thumbstoppers Summit

Brands and creative agencies from across the country showcased ‘thumbstopping’ work…
Advertising

“Long format digital films worked for us”: Jaskaran Kapany, marketing head -Paytm

A chat with Kapany on Paytm’s latest UPI campaign and the marketing challenges of the sector...
Media

For all the lady bosses out there

Apurva Purohit's new book talks in length about women and their trials and tribulations at work...
Advertising

Will millennials buy a BMW?

BMW and Ogilvy target millennials in new ads...