Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Media

"The objective of the ad is to show how people react to the screen": Anurag Kumar, Tata Sky

In conversation with the chief communication officer at Tata Sky about the new ad campaign and brand purpose.
Design Digest

Kotak Mahindra Bank introduces minimalist 'customisable' debit cards

The MyImage cards turn the spotlight on design - pushing details like the number, expiry date, etc., to the back.
Advertising

Tata Sky announces new purpose statement; releases ad campaign

Tata Sky defines its new brand purpose with a new brand campaign “Iss khidki ko khol dala toh life Jingalala” created by Ogilvy India.
Profile

Meet Shikha Gupta, the creative mind behind Swiggy’s funky puns, emailers, social content

In conversation with the creative director of Swiggy who has taken charge of the app’s social media and creative content for the past 3 years.
Advertising

'Bob Ross' paints a Mountain Dew bottle in latest campaign

The ad is a teaser to a longer episode of 'Paint with Bob', which will premiere in early March 2021.
Marketing

"With less travel, OOH becomes more important; people will notice more": Vivek Srivatsa, Tata Motors

A chat with the head – marketing, passenger cars, Tata Motors, on safety, marketing challenges and the road ahead in a post-COVID world.
Advertising

Yashraj Mukhate dons the hat of 'professional sleeper' in new collab with Wakefit

Titled 'Professional Sleeper', the new track aims to promote Season 2 of the Sleep Internship Program that invites applicants to join in and get paid to sleep.
Media

WhatsApp gives users option to view and reread policy updates amid privacy backlash

A blog post tries to defend the end-to-end encryption of messages and reinforce the company’s commitment to protecting people’s privacy and security.
Social Media

When Godzilla and King Kong clashed, brands stepped in to pun...

Brands found a way to make memes on the clash between the two fictional monsters.
Marketing

"It's like a different kind of 'share-the-load": team behind Swiggy Instamart's cookbook campaign

Dentsu Webchutney’s PG Aditiya and Pooja Manek speak about the inspiration for the cookbook, research and putting together a hard copy, working in a digital agency.