Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Marketing

Influencers, content creators 'berate' Netflix's Streamfest event...

A video uploaded to Netflix's social platforms shows an emergency meeting in the Netflix's creators' room.
Marketing

Spotify announces Wrapped 2020 - a look back on the year's music trends

The music streaming platform has also launched digital creatives to supplement the year end campaign.
Marketing

Kalki Koechlin poses for a 'Shot On OnePlus' magazine cover

The actress featured on the cover of Harper's Bazaar and Cosmopolitan November edition, in a photo shot on a OnePlus 8T phone.
Points of View

Will Swiggy's stance act as a ray of hope in the face of trolling?

Swiggy tweeted a sassy response after someone mentioned them in a tweet about the going farmers' protest. In the Brands Vs Trolls saga, Team Brand just scored big.
Advertising

Sonu Sood stars in SpiceJet ad, reassuring customers about safe travel again

The actor is seen explaining the different technologies that keep the aircraft germ-free, in the latest ad.
Marketing

Photos of French fries, noodles and momos... on the Amazon shopping app?

Under #FoundItOnAmazon, users can view photos of food, recipes, and shop for all the ingredients and utensils too.
Advertising

Lifebuoy's new ad harps on hugs and kisses in a social distancing era

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.
Social Media

Snapchat introduces TikTok-like feature called 'Spotlight'

Spotlight gives users the opportunity to earn money with short format videos that look suspiciously like TikTok videos...
Marketing

"Shareability of content is an important currency in communication": Shakti Upadhyay, Kia Motors

A chat with the head of marketing and PR, Kia Motors India, on the marketing challenges during COVID-induced lockdown and the road ahead.
Marketing

Google Pay offers rewards tied across e-commerce platforms and trials

The payments app is now offering its users a chance to sample brands as a part of its 'scratch card' reward system.