Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Media

Netflix’s Monika Shergill on understanding audiences, stories and the storytelling journey

In a chat with Business Standard’s Vanita Kohli-Khandekar, Netflix’s vice president of content talks about the art of storytelling and its challenges.
Advertising

P&G celebrates parents that mould atheletes in new Tokyo Olympics ads

Another ad also celebrates the spirit of unselfish sportsmanship in an ad for the Tokyo Olympics.
Advertising

Gaana partners with Taj Mahal tea to create curated Indian classical music playlist

Taj Mahal, which has used such music in its ads in the past, has created a playlist with the aim of bringing Indian classical music to the millennials.
Points of View

Coins for Oxygen: Has it worked for CRED, or does it look gimmicky?

CRED is letting users donate their ‘coins’ towards the supply of oxygen concentrators. The initiative has fetched polarising responses on, and off, social media.
Advertising

PhonePe’s latest IPL ads bid adieu to dialogues

The short ads feature music, movement and, surprisingly, storytelling without dialogues.
Advertising

Cred's latest ad stars veteran cricketers as the 'Venkaboys'

"We're the OGs... Just ask your Daddy," they croon, in the latest IPL ad campaign.
Advertising

Ariel chooses transgender doctor as protagonist in new ad

The ad by BBDO India shows the struggle of Kerala's first transgender doctor VS Priya.
Marketing

After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix

In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instant turmeric latte' mix.
Marketing

A chat with Van Heusen’s Abhay Bahugune on remote working, formal dressing and production challenges

Van Heusen’s chief operating officer talks in length about the newly launched sub-brand ‘Denim Labs’, and how fashion has changed in the WFH era.
Advertising

Vi’s IPL ads emphasise on 4G speed, accessibility, told with a few tongue twisters

The Ogilvy ads talk about how the network’s 4G connection speed can play a role in helping people learn and work from home.