Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Points of View

Representation matters - the case for showcasing a variety of sports in ads

With the increasing popularity of our athletes performing well at global tournaments, will we be seeing different sports in ads?
Advertising

Swiggy and 'The Great Khali' team up to celebrate birthdays this month

Swiggy's 'The Big Birthday Bash' starts August 16 and will continue till September 4.
Digital

Subway Surfers introduces Burger King challenge, complete with mascot King runner

Players can participate in the challenge over the next 10 days.
Advertising

After 75 years of Independence, Google asks, what will you search for?

Google India’s latest ad showcases 75 years of progress, in under two minutes.
Advertising

40 years later, Piyush Pandey holds Ogilvy’s reins steady

Pandey and his peers - Josy Paul, Sumanto Chattopadhyay and PG Aditiya talk about his time in the field, learnings, and lessons.
Advertising

Shop at sale prices on regular days says Sara Ali Khan in new Shopsy ad

Delivering ‘hypervalue’ is the focus of the B2C e-commerce platform Shopsy’s new campaign.
Marketing

Akasa Air's first flight takes to the skies - from Mumbai to Ahmedabad

The airlines first boarding pass was picked up by civil aviation minister Jyotiraditya Scindia, officially launching the airlines.
Marketing

Brands partake in the 44th Chess Olympiad in Chennai

Amul, SpiceJet, Aavin and Tech Mahindra are some of the brands that are playing on the chess craze in Chennai.
Advertising

OnePlus gears up for launch of latest phone with new ads

The ads for the newly launched OnePlus 10T, have been uploaded to the brand's YouTube channel.
Marketing

Indian e-commerce players take baby steps in live commerce market

The Nothing phone recently sold out when Flipkart launched it on a live video. Here's why platforms like Myntra, Meesho are betting big on live commerce.