Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Marketing

How much equity does the newly launched Google Pixel 6 hold in smartphone space?

Google’s market share in the smartphone and laptop space is minuscule, as compared to Xiaomi, Samsung and Apple. So, why does it still try?
People Spotting

Wunderman Thompson appoints Shamsuddin Jasani as incoming CEO - South Asia

Jasani will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.
Advertising

Google launches Pixel 6 and Pixel 6 Pro phones with feature-focused campaign

The phones, however, will not be available for purchase in India for a variety of reasons, according to a Google spokesperson.
Advertising

Apple goes literal with new ad - demonstrating the features of the latest MacBook Pro

Set to the song 'Warning' by Martin Wave, the ad turns the spotlight on features such as the MacBook's Liquid Retina XDR display and M1 Pro chip.
Advertising

When trolls take over social media, should brands run for the hills?

A barrage of brands have been trolled in recent times. When trolls rear their heads, should brands backtrack?
Social Media

Zomato issues apology on Twitter after social media outrage

Netizens took offense when a Zomato customer service executive said Hindi is India's national language.
Social Media

Tinder introduces Explore, Hot Takes; turns app interactive

With Explore, members can navigate through profiles arranged by interest, and also access a growing list of exclusive social experiences.
Advertising

Mirchi's new ad campaign nudges marketers to speak the language of India

Titled 'Proudly Local', the ads are in Chinese and Korean languages, on purpose.
Interviews

"Want people to realise you don't need to be a big brand to sell globally.": Pavan Ponnappa, eBay

On the sidelines of the new campaign launch, Ponnappa discusses e-commerce, cross border trade and the platform itself.
Social Media

Zomato makes a hardcore non-vegetarian try Navratri vrat food in latest video

It stars Zomato's marketing manager Sahiba Bali as well as content creator and influencer Viraj Ghelani.