Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Profile

"The role of a CDO is to integrate commerce with marketing": Kapil Grover, Burger King

We profile Burger King's CDO turned CMO, who spoke to us about a marketer's role in a digital ecosystem, and more.
Media

Explaining the rapid rise of podcasts in India

On Day 3 of Audionxt Week, our panel attempted to decode what led to the rapid rise in creation and consumption of podcasts.
Points of View

Why is Domino’s ‘free pizza for life’ promise to Olympian Mirabai Chanu getting polarised reactions?

Domino’s used a moment creatively, acted fast, and got noticed. Now, is it important for the brand to deliver on this promise? Who’s keeping score?
Marketing

“We are getting caught in a certification economy”: Anand Chakravarthy, media buyer turned edtech entreprenuer

In conversation with the co-founder of Results and Outcomes, the newest member of the booming edtech industry.
Media

Can the future of radio go digital?

With an increased interest in audio streaming formats during lockdown, can radio go digital? Our panel discusses.
Media

Sounds of tomorrow – thoughts on the future of the world of audio streaming and content

Day 1 of Audionxt Week talked about ‘The Sounds of Tomorrow’, and the panel began a journey of a deep dive into the world of audio.
Advertising

Indian agencies bring home 4 Graphite and 5 Wood Pencils at the D&AD awards

Taproot Dentsu, Wunderman Thompson and Ogilvy Mumbai brought home awards this year.
Marketing

Olympic champion Mirabai Chanu wins Silver medal and free Domino's Pizza for life

Over a tweet, the QSR outlet announced that the athlete was eligible for free pizza for life as a way of saying congratulations.
Advertising

Facebook picks up skateboarding for new Tokyo Olympics-themed spots

Created by Droga5, a series of ads promote the apps in the Facebook family of apps – Instagram, Facebook and WhatsApp.
Advertising

To run or to relax? Apple Watch's Series 6 ad pushes users to take the first step

'The future of health is on your wrist' - highlights the new ad for Apple's smartwatches.