Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'


News publishers on consumption and monetisation in a post COVID world

The Coronavirus has changed the way we consume news and the way news itself is published. How are the news publishers keeping up?

Rediffusion's campaign throws light on domestic violence during lockdown

The new campaign, in association with NGO Swayam, will be displayed across 79 police stations in Kolkata.
People Spotting

Netflix appoints new international CMO

Bozoma Saint John is Netflix's third CMO in less than a year and she will assume office from August 2020.

Sunsilk's ad tells a hairdresser's story during the pandemic

The ad by Wunderman Thompson South Asia uses an out-of-work hairdresser to advertise for Sunsilk Black Shine shampoo.

What are Maruti Suzuki's top executives doing in an ad for Vitara Brezza?

Shashank Srivastava and CV Raman unabashedly spell out the SUV's specifications in a 3.5 minuter. We asked the former all about his strategy.

'Chup ho jao!' - urges Axis Bank's PSA; set to the tune of Italian song 'Bella Ciao'

The PSA is set to the tune of Italian song 'Bella Ciao' and it urges people to be wary of fraudsters asking for personal data.

Titan Raga’s Pride campaign uses themes of inclusivity in self-expression

The campaign, for the first time, touches upon themes of gender fluidity. It features Kumar Iyer and has been created by Ogilvy Bangalore.

Adidas and McDonald's come together to launch a 'saucy' sneaker line

'Sneakerheads' will have to shell out anywhere between Rs 10,000 and Rs 13,999 to own a pair of the limited edition kicks.

Total TV viewership up by 9% compared to first half of 2019: BARC-Nielsen report

As India unlocks, TV and smartphone habits are returning to pre-lockdown levels. The 10th edition of the BARC-Nielsen report has the details.

IAA and GALA launch handbook on global privacy law

The International Advertising Association and the Global Advertising Lawyers Alliance jointly launched a book on privacy laws in different countries.