Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Media

Facebook And GroupM launch media playbook on future strategies for brands

From increased digital access to evolving media experiences, ‘Turn The Tide’ promises strong insights for marketers in the new normal.
Media

How does affiliate marketing work for publishers?

Can publishers make affiliate marketing work for them? What are the promises and pitfalls? A panel discusses on Day 3 of Digipub week.
Media

The rise of e-papers in times of COVID

Many newspapers saw an increase in the consumption of their e-papers when the lockdown started. How has this period been for publishers?
Social Media

Paytm's ad on Sachin Tendulkar's life faces backlash on Twitter

The ad shows a young curly haired boy (presumably young Tendulkar) being slapped by his coach.
Media

How can adtech aid bid for monetisation for publishers?

On Day 2 of the virtual edition of Digipub Week, a panel discussion looked at how to reimagine adtech for web publishers to monetise content effectively.
Advertising

Leo Burnett's Apple IPL ads convince users to splurge on iPhone

The common thread in all the ads is the narrator asking - "Is the iPhone good enough?"
Media

The way forward for monetisation - is it a profitable strategy for publishers?

In the first ever virtual edition of Digipub 2020, a panel discussion attempts to unravel the challenges publishers face when it comes to monetising content.
Marketing

Dunzo brings the 'sports arena' experience home during IPL 2020

Dunzo has partnered with Coca-Cola and Kwality Wall's to deliver snacks to members during IPL season.
Advertising

Ranveer Singh, Deepika Padukone shake a leg in JioFiber's 2020 IPL ad

The ad also stars Virat Kohli, AB De Villers, among others and is a rendition of the 'Jio Dhan Dhana Dhan' tune.
Advertising

Facebook releases cricket-themed rendition of 'More Together' campaign

The core campaign has been conceptualised and executed by Taproot Dentsu and the ad films will play during the IPL 2020 tournament.