Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Marketing

56% of ‘Bharat’ use UPI and 49% use mobile wallets multiple times a week: Report

ShareChat and GroupM’s ‘Bharat – The Neo India’ survey finds that ‘Bharat’ users are as affluent and digitally savvy as India users.
Advertising

Droga5's new ad for Alexa attempts to warm our cold hearts

The ad, titled 'Prom', showcases the bond between a couple that has stood the test of time.
Advertising

ChefBoss cooks up a storm with first ad campaign; but how much scope does the category hold?

The product range includes ready-to-cook gravies and sauces, but how many home chefs will it appeal to?
Advertising

Apple advertises for 'toddler resistant' iPhone 13

With these ads, the leading American multinational technology company carries forward its 'Relax, it's iPhone' tagline.
Advertising

“Our target segment for commercial vehicles has special affinity towards radio, local languages”: Shashank Srivastava, Maruti Suzuki

Maruti Suzuki’s latest campaign for commercial vehicles attempts to communicate the different services that this branch has.
Advertising

Blenders Pride announces Alia Bhatt as new brand ambassador

Amidst uncertain times, the Pernod Ricard-owned alcohol brand has released a new campaign, featuring the actress.
Advertising

The groom shakes a leg in ad for Tasva - Tarun Tahiliani's new brand

'Lighten up', urges the ad for the new entrant into the men's ethnic wear category.
Advertising

Tata Coffee Grand releases 'sound' Pongal campaign

The festive film celebrates the various sounds that reflect the unique spirit of Pongal.
Advertising

Baidyanath Rhuma Oil ad is a new take on pain relief

Created by Thinkstr’s Gurugram office, the 360-degree campaign kicks off with an online film.
People Spotting

Vinay Subramanyam steps down as Britannia's vice president of marketing

He had worked at Britannia for the last 6 years.