In a panel discussion hosted by Twitter Marketing, Cred's Kunal Shah along with a ew others discussed the nature of the changing BFSI customer.

ITC's Savlon range, which was known for being an 'antiseptic' liquid has now diversified to include disinfectant spray and surface cleaning liquid.

The former head of customer strategy and business head has moved on from the company to start his own venture.

Again, the paints major diversifies beyond its core offering. Viroprotek was about sanitising. This range is about frosting glass, cleaning rust...

Godrej Aer offers home and car fragrances, and has now diversified to offer fabric, air and travel sanitisers.

And, what types of brands/segments are best poised to take this suddenly important proposition forward?

Ex- Ogilvy CCO Sonal Dabral posted this quiz on Twitter. Read on for the answers.

Google's latest report talks about the different trends that are driving the auto industry’s shift to dealer digitisation.

Yadav will also work closely with the CMOs of companies in Sequoia Capital's portfolio to help them launch and grow the brands.

The beverage company has introduced two variants under the Minute Maid umbrella - Vita Punch and Nutri Force, both meant to help boost immunity.