Lay’s India tied up with influencers for the ‘Smile Deke Dekho’ campaign

An analysis of the TVC and more on the category...

The latest report from the agency’s research vertical, Recogn, decodes Instagram from an Indian user's perspective

Ogilvy's new TVC features an unlikely ice-breaker...

The book is a compilation of blogs about advertising, marketing and media.

A chat with Facebook India's director about data, measurement and marketing insights...

Brands and creative agencies from across the country showcased ‘thumbstopping’ work…

A chat with Kapany on Paytm’s latest UPI campaign and the marketing challenges of the sector...

Apurva Purohit's new book talks in length about women and their trials and tribulations at work...

BMW and Ogilvy target millennials in new ads...