Aishwarya Ramesh

Aishwarya Ramesh

Stories by 'Aishwarya Ramesh'

Top Story

Swiggy and Spotify ask users to 'eat' their playlists...

The new contest titled #EatThePlaylist was first spotted on Twitter...
Advertising

First Cadbury's Dairy Milk and now, ITC positions cookies as 'meetha'...

The latest Sunfeast ad with Alia Bhatt repositions cookies as 'meetha,' but they're not the first ones to do that...
Advertising

Grey hair, curly hair, short hair... This Dove ad welcomes them all

Using storytelling, Dove and Ogilvy have come up with a new ad campaign, encouraging women to wear their hair, their way.
Top Story

Instagram ads embrace white space; create optical illusions

A new format of Instagram ads is giving a fresh spin to 'thumb-stopping' content...
Advertising

“In the future, our products will offer personal loans - powered by banks” - Cred founder, Kunal Shah

A conversation with Kunal Shah on scaling his company, building a loyal customer base and on his life as a start-up founder
Advertising

Another 'food brand' fights for relevance in the era of food delivery apps

FunFoods’ latest ad campaign makes a case for mayonnaise in the urban Indian kitchen...
Digital

This Netflix ad looks more like a series trailer

Netflix's new Pocket Plans promotion references Sacred Games, Stranger Things...
People Spotting

Neha Toteja appointed head of Flipkart Video

Toteja has previously worked at companies like Amazon, Star TV Network and Times Network, to name a few...
Advertising

Who will consume Lay's’ ‘papad’ chips?

Lay's’ new South TVC repositions chips as a papad replacement…
Advertising

Marketers, creative professionals get together to decode digital

A baker’s dozen of creative and marketing professionals gathered at Mumbai’s Taj Lands End this week to try and crack the digital code.