Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Advertising

“We are careful with ad spends, but we can’t be quiet”: Mayur Hola, OYO

While the hospitality brand navigates one of the worst phases in its journey, it has maintained steady advertising across channels.
Marketing

“People will carry sanitisers as a hygiene habit, but frequency of usage will decline”: Priti A Sureka, Emami

We look at Emami’s ‘hygiene’ ambitions as its iconic flagship brand BoroPlus turns into a vehicle for navigating newfound COVID terrain.
Social Media

Zomato’s creative brief for users miffed with 'rich butter chicken' and 'creamy pasta' ads

Zomato Loot is an opportunity for customers miffed with its repetitive 'rich butter chicken' and 'creamy pasta' ads to make a Zomato ad themselves.
Marketing

OYO launches COVID-19 travel assistance, facilitates infection testing for customers

The OYO app will feature state-wise travel guidelines and facilitate COVID-19 testing via health partners SRL Diagnostics, 1mg and Indus Health Plus.
Marketing

Harley-Davidson exits India

Speculation about Harley’s exiting the largest two wheeler market in the world were making the rounds since early August.
Marketing

Xiaomi borrows from smartphone experience to crack emerging Smart TV market

Xiaomi’s Mi TV has retained the top spot in the Indian Smart TV market for nine consecutive quarters. Here’s how.
Profile

“Manu Kumar Jain taught me to be limitless”: ex-Xiaomi CMO Anuj Sharma, now POCO India chief

The new country director for POCO India shares his experiences of working on India’s No. 1 smartphone brand and his new role of leading a juvenile offshoot.
Marketing

“We benefitted largely from increased eating occasions within the home”: Vinay Subramanyam, Britannia

The VP marketing of Britannia Industries takes us through the company’s COVID journey and key consumption trends that emerged in the last few months.
Media

Multiplex industry's open letter to government seeks an 'urgent unlock'

Despite the ongoing 'Unlock' steps, multiplexes like PVR, Carnival Cinemas, Inox, Cinepolis, etc. are yet to get a green light from the government.
Road To Recovery

"Restaurants in residential areas are seeing takeaways as people step out for chores": Neha, Pizza Hut India

Pizza Hut has resumed operation of 85 per cent of its restaurants from completely shutting down during the initial days of the COVID lockdown.