Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Marketing

OYO and Unilever partner to create cleaner and hygienic stays

Unilever will provide products from its portfolio of hygiene and sanitation brands to help OYO create a cleaner and hygienic stay for customers.
Points of View

Can OnePlus’ ‘premium’ image co-exist with its new ‘affordable’ identity?

OnePlus is about to launch its affordable variant, the OnePlus Nord. A similar move was attempted by its arch-rival Apple by launching iPhone SE in 2016.
Marketing

With Panchamrit, Amul breaks into the 'devotion' category

But what are the prospects of the packaged variant of Panchamrit, a food offering for the gods traditionally prepared by the devotees themselves?
Media

Can Gaana HotShots fill the vacuum left by TikTok?

CEO Prashan Agarwal believes that Gaana’s music legacy will give it a big edge. To get things going, the app has got some top TikTok influencers to cross over.
Road To Recovery

How has the Indian shopper’s e-commerce cart evolved in the last four months?

E-commerce platforms like Flipkart, Amazon and Snapdeal are among the fastest to bounce back from the Covid meltdown. But will the recovery sustain?
Marketing

How will the ban on Chinese apps hurt Xiaomi, India’s No. 1 smartphone brand?

Xiaomi has used its popular Mi Community app to power its success worldwide. Will the ban finally end the brand’s golden run in the Indian market?
Points of View

Decoding how Chyawanprash became the hottest flavour of the season

We’ve already seen Chyawanprash ice cream and toffee ever since the COVID pandemic struck. Looking at the huge demand for the product, could we see more formats?
Advertising

“We placed a tripod on a towel and dragged it for tracking shots”: Boman Irani on shooting ad at home

We asked Irani about his experience of shooting his first ‘in-house’ commercial in the middle of a pandemic and a lockdown.
Marketing

Sleepwell launches DIY custom mattresses with dual surface types

The double mattresses under the Cocoon line offer varying firmness for the two different sides of the bed which can be changed as required.
Marketing

“These are challenging times, but we have reason for cautious optimism”: Amanpreet Bajaj, Airbnb

We speak with the country manager, Airbnb India, about the recent tweak in the brand’s strategy to bring domestic travel to the fore.