Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'


“We’re bringing Maggi to you”: Nestlé tells consumers in brand film

With this, Maggi has also acknowledged all the earned mentions and conversations around the brand.
Viral Diaries

“It’s a good time for seniors to reflect on long term issues”: Harsh Vardhan Agarwal, Emami

In this interview for our Viral Diaries series, the director of the FMCG giant recommends that companies should prepare better for crisis scenarios.
Viral Diaries

"It’s a part of adaptation and it’s more human than a process": Mayur Hola

In this dispatch for the Viral Diaries, the head of global brand, OYO Hotels and Homes, tells us how he and his team would emerge invincible from the crisis.
Guest Article

There is too much data and not enough heart for it

Thanks to cultural data, strategy has shifted to opportunity biased thinking rather than the old way of problem biased thinking
People Spotting

Network18 announces key elevations and appointments

Smriti Mehra, Sohan Singh, Azim Lalani, Abhinay Chauhan, Amit Tripathi, Siddharth Saini and Sujeet Mishra will report to Avinash Kaul for TV News and to Puneet Singhvi for digital.
Viral Diaries

Viral Diaries: "I seriously miss my usual morning rush..."

Chandrahas Panigrahi, CMO and consumer business head, Acer India, tells us how he makes an example out of himself as he leads his teams

Dettol out with first ‘home made’ ad film

While the ad drives home the effectiveness of soap against germs, it is a replication of a viral ‘soap trick’ video, a popular science experiment.
Viral Diaries

“No good agency or network will treat their teams badly”: Shamsuddin Jasani

The group MD of Isobar South Asia shares his observations around WFH in this interview for our Viral Diaries series.
Points of View

How has the abrupt shift in consumer behaviour changed the job of a strategist today?

We started out with a key query around the impact of the COVID-19 crisis on brand storytelling. Here’s what experts had to say.

ixigo calls out ‘covid idiots’

And, is it Javed Akhtar’s voice reciting the VO in the ad? There is a story there. ixigo has maintained its unique execution here, too.