Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'


An ad that mentions Uber, but not made by Uber

Watch the ads inside for the ‘Uber’ mention.

India to be among top global OTT markets: Kantar

Video OTT market in India primarily comprises content streaming services.

"Non-music content is the only differentiator for radio": Nisha Narayanan

Rediscovering radio with Red FM and Magic FM's COO & director

Livspace appoints Essence as integrated media agency of record in India

Essence will manage offline media and digital brand media for Livspace

Smartphone brands get tech gurus to influence purchase decisions

Top names Unbox Therapy, Technical Guruji, Trackin Tech are seen in ads.
People Spotting

BARC India appoints Mahendra Upadhyay as Chief Information Officer

Upadhyay was head of data and technology, India at Mindshare

Zomato pulls a Domino's with 'on-time or free' delivery promise

...unlike the usual discounts, variety and ease of use narrative
Social Media

Entertainment and romance drive conversation on ShareChat

ShareChat releases UGC India Trendz report (2019)

OYO sings about 'room ka jugaad'

OYO ads are on TV, radio, Facebook, TikTok, ShareChat, Insta and YouTube
People Spotting

Hindware's Anamika Sirohi joins Amway

She joins as VP- Wellness