Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Top Story

All-women team crafts latest 'Men Will Be Men' ad for 'Imperial Blue'

The campaign is the brainchild of Ajay Gahlaut, begun while he was at Ogilvy.
Social Media

When a user-generated meme became Truecaller's official communication

Tweeples went ahead and made a healthy meme out of Truecaller's new caller id feature.
Media

Radio goes video on social

As players hop on to the digital horse, radio is morphing from its audio-only self.
Interviews

“I'm tasked with getting local insights”: Sumit Walia, OPPO India

An interview with the first Indian CMO of the Chinese smartphone brand
Social Media

Brands ride on the new-password trend on Twitter

Brands are using the new #NewPassword trend to tell their own stories.
Advertising

Kejriwal as Super Mario; AAP is killing it on social

The party's ad attacks the LG and the BJP, while listing its own achievements.
Marketing

Smartphone brands invest in fancy service centres

Players like OnePlus and OPPO go experiential.
Media

VOOT clocks up 100 million Monthly Active Users

Witnesses 100 billion minutes of watch time during the year.
Advertising

Netflix makes socialising the enemy

Also, drives home the concept of 'Netflix-ing' in new campaign.
Marketing

Swiggy counter has pre-ordered food waiting for flyers at Bengaluru airport

The brand recently unveiled its pick-up counter at the 'Arrivals' terminal.