Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Design Digest

Nilon’s light bulb bottle for fizzy drink Cheers has a Mentos connection

Dipak Sanghavi, MD, Nilon's, elaborates on how the company came up with the unusual packaging for its newbie beverage brand Cheers.
Marketing

PUBG’s return from exile; will it be the same?

This buzz around Battlegrounds Mobile India has triggered new interest in various pockets of the gaming industry, which had flourished alongside PUBG’s.
Advertising

Ready-to-cook foods brand McCain eyes ‘new snack time slots’ in the home-bound consumer’s day

The Snack-O-Clock campaign targets new snacking occasions like between zoom meetings, while binging web series and in between online classes.
Marketing

“Want to be available as a healthy alternative”: Nilon’s Rajheev Agarwal on new cold drink brand Cheers

With less sugar and more fruit on offer, the food brand is trying the health plank to find space in the Pepsi - Coca Cola market.
Marketing

As Dettol wins hearts with 'warrior packs', a look at recent tweaks to logos, packaging, across brands

Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos and labels.
Marketing

“I am thinking like a young man”: Alpana Parida on building her motorcycling brand Tiivra

The design and branding expert speaks about funneling experiences from her previous stints into her newbie startup.
Marketing

Can smartphone sub brands POCO and iQOO find their calling with the gaming push?

The extensions from Xiaomi and Vivo are associating ‘gaming’ in product features and storytelling while finding a place in the smartphone market.
Marketing

Crowdfunding to quirky FAQs videos: How Xiaomi is wooing Indians with its robot vacuum mop

The pandemic has breathed new life into this struggling consumer durables segment.
Points of View

Is there a market for oxygen concentrators in India?

Companies like Microtek and Deck Mount certainly think so and have begun advertising. But experts think it's complicated.
Marketing

Garmin’s plans to stay put in a Xiaomi-Apple led smartwatch market

Garmin has been promoting the benefits of monitoring health indicators and has recently appointed Mandira Bedi as brand ambasador.