Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Digital

TikTok: All you need to know about this hot new video platform

This Chinese app that debuted in India in late 2017 has already clocked 120 million monthly active users (MAUs). The best part is, it's the users who produce the app's content.
Advertising

Guess who's taking a dig at Paytm this IPL...

Hint: It's an app that has something to do with Ola, Myntra, Oyo, Faasos etc.
Media

Lodestar UM wins Mattel’s media mandate

The account will be handled out of the agency’s Mumbai office.
Digital

Is mocking the iPhone still in fashion for rivals?

Years back, we analysed the situation when rival brands were snapping at Apple's iPhone. Jump to 2019, and the snapping is still trending. But why?
Advertising

Irrelevant CVs prompt hilarious recruitment post by adman

This also reminds us that BITM's Pat is a copywriter turned entrepreneur.
Interviews

"Marketers have a long way to go": Facebook's Sunita GR on 10-seconders

We spoke to Facebook India's marketing head on the platform's 'Thumbstoppers' initiative of telling crisp brand stories in short, vertical and mobile-first video formats.
Digital

Monk Media Network boosts offerings with new acquisition

The agency recently acquired SocialGIZ to add web development and AI capabilities to itsteam.
Advertising

Netflix shows off width of content through new TV spots

The #SoWhatAreYouWatching campaign has been crafted by The Script Room, a newborn agency the founders of which don't identify it as an ad agency at all.
Digital

P&G uses jingles on JioSaavn to reposition Polybion

P&G Health recently partnered with music streaming app JioSaavn to deliver an in-stream audio ad campaign for its vitamin brand Polybion.
Marketing

Manu Kumar Jain unveils Xiaomi's new Mi Beard Trimmer

Jain made the announcement in a video featuring bearded company employees. The product is a first for Xiaomi globally.