Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Marketing

Why are Alienware, Legion and ROG pulling gamers towards laptops?

While the overall laptop market is struggling, gaming laptops as a sub-segment has grown well.
Guest Article

Why today’s marketer should read these 11 books

Recommendations from a seasoned FMCG marketer.
Marketing

Akshay Kumar is the new face of Kurkure

Kumar will be seen donning fun and off-beat avatars in the brand's upcoming campaigns.
Advertising

Lowe Lintas wins creative mandate for Hershey's Kisses

Syrups, spreads, milkshake and exotic dark confectionery also part of the mandate
Marketing

ITC looks to grab share from Mondelez, Amul and Nestle with Fabelle

The brand has added a 'Ruby' proposition to its new 'mass premium' chocolates.
Media

Where do UGC and OTT intersect?

Industry experts dissect the trends.
Media

Big screens to small screens, what changes?

A core question that experts from across the industry tried to answer..
Media

The impact of laughter on OTTs

Comedy has been the key area of entertainment on digital video in India.
Media

Who and where are the next 100 million OTT users?

Here's what industry experts have to say.
Marketing

Rapido offers free rides to voters on Delhi election day

As part of the #RideToVote campaign, the brand will waive off the entire ride fee.