Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Advertising

Sun Pharma’s Abzorb dusting powder makes a push for ‘consumer brand’ status with new campaign

Abzorb is unlike the regular talcum powders. It has for long been an OTC medicine usually prescribed by a dermatologist.
Marketing

Unboxing 'Junio', 'pocket money' app by former Paytm execs Shankar Nath and Ankit Gera

The co-founders open up about their new startup that enables digital transactions and financial education for kids.
Marketing

“Larger freezers in modern refrigerators will drive at-home consumption of ice cream”: Sanjay Sharma, Mother Dairy

As Mother Dairy sets out to tweak consumer behaviour, we break down the brand’s latest ad campaign ‘Khushiyon Ki Parampara’.
Profile

“There is no ‘switch off’ for a digital marketer”: Amlan Pati, CavinKare’s digital marketing head

The former head of digital of realme India opens up about his approach to digital marketing and his experience of building the digital presence of a brand ground up.
Interviews

How is instant noodles brand Wai Wai staying relevant in a Maggi dominated market?

For starters, one can eat it straight from the pack. For the rest, over to GP Sah, global business head - FMCG, Chaudhary Group (Wai Wai's owner).
Advertising

Qualcomm Snapdragon wants Indian phone buyers to look beyond megapixels, storage

The B2B2C company is taking Snapdragon beyond the realm of tech enthusiasts and to the burgeoning base of layman smartphone users in India.
Advertising

Ford's new EcoSport SE sheds mounted spare wheel on consumer demand

The launch campaign showcases the case of twins, who despite being similar have different choices and outlook.
Marketing

Is Maggi's '2 minute' proposition sandwiched between Saffola's '5 minutes' and Wai Wai's '0 minutes'?

While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi's 2...
Profile

Meet OPPO India’s Damyant Singh Khanoria, CMO with an agency man’s heart

From handing out CVs to HR consultancies to taking the top marketing job at OPPO India, Khanoria has spent an interesting two decades in the industry.
Advertising

Havells advertises a fan that 'senses' your sweat

A chat with Ravindra Singh Negi of Havells on the fan market and Indians' openness to using IOT in their homes.