Abid Hussain Barlaskar

Abid Hussain Barlaskar

Stories by 'Abid Hussain Barlaskar'

Marketing

As Dabur enters Amul's territory with 'cow ghee', a deep dive into the rationale behind the launch

The Ayurveda major is riding its health credentials while also relying on the health aspect of ghee to differentiate in the highly fragmented market.
Marketing

“We will never see online and physical retail channels separately”: Pawan Sarda, Future Group

As Big Bazaar gears up for its annual sales event Sabse Saste 6 Din, the brand is trying to convert traffic from its ecommerce website to offline footfalls.
Marketing

Packaged, cut, ready-to-cook bhindi, drumsticks, haldi paste? Mother Dairy wants to rescue lazy chefs...

Mother Dairy has launched packaged cut okra, drumsticks, turmeric paste and sweets as part of its new frozen foods lineup.
Marketing

Can Flipkart lure premium users to Voot, Tinder, Zomato, and Practo with its 100% money back offer?

Flipkart offers 100% cashback on smartphones on subscribing to bundled premium services of platforms like SonyLiv, Zee5, Gaana, Voot, Zomato, Cult.fit, Practo, etc.
Marketing

“Asset-light consumers will drive car subscription in India”: Shashank Srivastava, Maruti Suzuki

Backed by the trend of usage-sans-ownership, the top car brand is actively buffing up its presence in the subscription ecosystem in the country.
Marketing

What made OTC skincare brand Sebamed attack HUL's star soaps Lux, Dove and Pears?

In conversation with Konark Gaur, Sebamed India’s marketing head, we break it down one piece at a time. The ad war of soap pH levels has turned into a legal battle.
Marketing

Startup by former Amazon and WPP hands perfects ecommerce catalogues

Former Amazon marketer Nikita Bhargav and ex-WPP hand Anand Siva’s startup NittyGritti enables brands to get the most out of their ecomm product pages.
Marketing

Fortune to retain Ganguly as ambassador, ‘Dada’ likely to reinforce brand’s health benefits in upcoming campaign

The brand’s upcoming strategy will become clearer once top brand custodians and Ogilvy’s top boss Piyush Pandey speak with Sourav Ganguly.
Advertising

As ‘Bhai’ takes a ‘ghoont’ of chilled Pepsi in heavy snowfall

The new Pepsi ad featuring Bollywood star Salman Khan in a peak winter setting counters seasonality of the segment.
Advertising

After a weak summer, cola brands pop the winter fizz with high decibel media burst

Coca-Cola, Pepsi, Thums Up and Sprite unveiled major campaigns last month featuring top star endorsers Ranbir Kapoor, Ranveer Singh, Disha Patani, Mahesh Babu and Tiger Shroff.