The Indian version of Nike’s football fan site is being developed by Tribal DDB India

With ‘Humne toda vaada, to pay only aadha’ as its slogan, in its new TVC, MMT promises travellers that they need pay only half the cost of their holiday if it does not meet with their expectations

The technology company has launched an online video that borrows from the 1970s blockbuster, Deewar

The Facebook application lets users moan and laugh about B-grade movies and subject their friends to them

As part of the Reliance Power campaign, Reliance Communications set its ad jingle as the default caller ringback tone of several million Reliance subscribers. Is this within the parameters of permission based marketing?

The channel is promoting its new series on mass media and a micro site which features games and videos

The online gaming website has launched a new campaign on radio, television and online to attract more gamers to the site by offering them cash rewards for playing games

Panellists shared insights on the evolution of search engine marketing and touted online gaming as the driver of broadband penetration in India

The second session discussed behavioural targeting, while the fourth session talked of online and offline media

Mobile marketing offers a number of options, one of which is Bluetooth marketing. But are Indian brands interested?