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Stories by 'Shouvik Roy'
The Forties Warriors – holding on, marching on
There are four kinds of professionals that our guest author Shouvik Roy has encountered in the past few years...
Workplaces are human again
Work from home has changed some things temporarily. Shouvik Roy talks about what it may have changed permanently
Consumer Conversations: The Future of Storytelling
Conversations are the new stories.
Special: The Sound of the Brand
Although there has been a decline in jingles in India, as in the rest of the world, the use of songs in commercials persists. Also new ways of using sound are proliferating
<font color="#ff0000">Guest Article: </font> Shouvik Roy on the rise of Sufi influence in Bollywood
Why do we connect to Sufi music now more than ever before?