Vanita Kohli-Khandekar

Stories by 'Vanita Kohli-Khandekar'

Media

Media and Entertainment: No One's Biting

Hundreds of small media owners with big egos and little ambition in a fragmented market have kept the Indian media and entertainment industry small. Will it stay that way?
Advertising

Special: The Indian consumer fears radical change

Here's presenting an interview with Santosh Desai, the managing director and CEO of Future Brands, in light of the recent release of his book, 'Mother Pious Lady - Making Sense of Everyday India'
Media

<font color="#ff0000">Special: </font> UTV: Shooting for Scale

From a TV content company, UTV has morphed into a large 'content' company. Will its play for scale pay in the long run?
Guest Article

Is regional the new national? Part II

In the first part of the story, we talked about the boom in smaller towns. Now, we look at what is pushing mass media into these markets
Guest Article

Is regional the new national? Part I

There is a media boom in small-town India, propelled by rising purchasing power, higher below-the-line spends, and the growth of regional advertisers
Guest Article

The News Business Part IV: The prediction

The future of news belongs to media that can be adapted to India’s reality
Guest Article

The News Business Part III: The dumb blonde is here to stay

The tabloidisation of news is here to stay. It will coexist with serious news. The balance between the two will change when the structure of the news business changes
Guest Article

The News Business, Part II: We are loving it

News follows entertainment as the second largest genre of content in India. Why?
Guest Article

The News Business, Part I: The battle for time

For the first time in its history, India is experiencing a truly free market for news. It is changing the way we live, work and vote