Rohit Nautiyal

Stories by 'Rohit Nautiyal'


Riteish Deshmukh adds life to Videocon commercials

The new campaign is the end result of a syndicated research, which established that a majority of prepaid users are worried about running out of talk-time balance when they need it the most.

afaqs! Round Table Conference: The good and the bad in education

At the third Round Table Conference, some of the burning issues faced by the education industry - such as mushrooming private institutes, quality of education and its importance in rural India and the right faculty were discussed

Maruti Kizashi is on the prowl for a creative partner

Sources have confirmed that all of Maruti's roster agencies are in the fray, including Publicis Capital, Lowe Lintas and Dentsu Creative Impact

Manoj Deb calls it a day at BBDO India

Deb is currently serving his notice period, and according to sources close to him, has not decided on his next move
Points of View

POV: Are movie promotions on TV actually clutter-breaking?

Of late, almost every new movie gets onto a reality show on TV to announce itself. Are these as clutter breaking as they are made out to be?

Micromax Qube: Can't get enough of 'it'

In its new commercial, the country's largest mobile handsets company is out to engross the users like never before

Tanishq: All that glitters is a 'gold'en deed

After the last commercial, which portrayed the brand's wedding jewellery as an important influencer in an independent woman's decision to get married; this time, Glam Gold jewellery has become a reflection of her personality

Partho Sengupta joins Hakuhodo Percept as ECD

Though Sengupta was unavailable for comment, sources close to him have confirmed the development

Profile - Deepesh Jha: A Happy Accident

The new creative head of Lowe Lintas Delhi feels though many things have changed in advertising, intrinsically it will remain a business of gut feel and last-hour job

Yamaha SZ: The Hare and the Tortoise, revamped

With its latest entry level offering, the motorbike manufacturer is urging its TG to let go of the 'old' and adopt all that's 'new'