Abhishek Chanda

Stories by 'Abhishek Chanda'


<span class="htext1">How advertising has changed:</span> Media agencies have grown both in scale and skill: Lynn De Souza

The highest growth in the past decade has been experienced by radio and internet. The next decade belongs to them. Readership levels will continue to drop slowly and television will get even more fragmented

<span class="htext1">How advertising has changed:</span> The instinct to herd still exists, now it's in electronic media: Gullu Sen

In the context of advertising, the message unlike the past is no longer a one-way process. Public opinion is far more mobilised, has immediate platforms for expression, thus adding a dynamic variable to the life of a brand
Points of View

<span class="htext1"> How advertising has changed:</span> Traditional advertising is losing its sheen - Sameer Suneja

The millennium began with creation of specialists - media, creative, direct marketing and public relations and now each has a unique identity of its own

Montblanc releases its first-ever TVC through the Indian market

The century-old brand has chosen the Indian market to release its maiden TVC

So, when are you having your next chocolate?

Deciding when to have your next chocolate is the new debate that has Nestle and Cadbury in a tussle or is it so?

Budweiser on the hunt for a creative agency

The beer major, famous for its international campaigns, now plans to advertise in an organised manner in the sub-continent

Samir Miglani quits McCann to join Unitech Wireless

Miglani will join Unitech as head – Brand, from September 1

KFC Krushers: Crush, blend, slurp

Kentucky Fried Chicken is back with a new campaign to introduce its beverage line-up, Krushers in the Indian market

<font color="#ff0000">Special: </font>Thinking Out of the Box

Agencies love to talk about the 360 degree integrated campaign. Why is it, then, that when they dream of advertising, it is only about the TV commercial?

Maxx Mobile appoints Pickle and MPG

Both the creative and media duties for the brand have been won out of Mumbai, following multi-agency pitches