Anand Narasimha

Stories by 'Anand Narasimha'

Guest Article

Human analogy: a framework for brand anatomy

People relate to brands in the same way they relate to other people, in terms of their connections and relationships with brands.

<font color="#ff0000">Guest Article: </font> Anand Narasimha – Brief or grief?

In an era in which rebranding is fashionable, it’s time we revitalised the creative brief. Its new definition should read, “The most insightful, inspiring and igniting tipping point in the creation of advertising.”