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Points of View
Last 30 days
Brands and Sports marketing
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Stories by 'L Suresh'
Out of fight, out of mind…
Agencies have succeeded into getting into the heads of their clients and consumers, but how many of them have managed to scale the walls of their employee’s minds?
The house of whacks
How many brand ambassadors does it take…
… to sell a product?
Guest Article: L Suresh: How to snare a Lion
Statistics say that there are less than 500 Indian lions on this planet, and far fewer at Cannes. So, where are the awards?
Guest Article: A Syrupy Mind (aka Rasho Mon in Bengali)
Should TVCs get censor-rating certificates, too? A Kurosawa perspective.
Guest article: L Suresh: 'Logo' ka kaam hai kehna...
Changing a logo is such a telling exercise - it tells you how much money there's to be made.
Guest Article: L Suresh: Admen say the darndest things
A quick look at how afaqs! has seriously impacted people movement in the industry.
Guest Article: L Suresh: This festive season
How the craft of working on Diwali ads was transformed from an art into a science