Prajjal Saha and Anushree Bhattacharyya

Stories by 'Prajjal Saha and Anushree Bhattacharyya'

Marketing

No! Brand McDonald's is not confused

Recently, the afaqs! team met up with McDonald's chief creative officer Marlena Peleo-Lazar and its senior director, global brand development, Matt Biespiel. They spoke on the perception surrounding it and how it will continue to build on the nine year old communication slogan, 'I am lovin' it'.
Advertising

Cola War: Peace at Last

With other things to occupy their minds, both Pepsi and Coke have hung up their sparring gloves - for now. What led to this cessation in hostilities?
Advertising

"We needed a complete control on Dentsu India to fuel the next phase of growth": Seiichiro Hayata

Seiichiro Hayata, the acting chairman of Dentsu India has a few immediate tasks in hand. First, to fill the void that has been created post the exit of top management. And next, to maintain a balance between Indian and Japanese clients and pave a growth path for the agency. He speaks to afaqs! on his plans ahead.
Advertising

DraftFCB looks at key acquisitions across markets

Laurence J Boschetto, chief executive officer and president, DraftFCB, was in the country recently. He met with afaqs! to reveal some of his plans for the year.