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Stories by 'Parag Tembulkar'
The dying art of the pause
The mind has its own way of doing some good stuff when you close it and let it be in a state of La Pausa... from the desk of Parag Tembulkar
Guest Article: Parag Tembulkar: Think Small, Epic Will Happen
An epic is not born; it happens as it goes along.
Guest Article: Parag Tembulkar: The Idea of the Big Idea is Dead
The brands of the future will be made by the people, and not the clients or advertising agencies.
Guest Article: Parag Tembulkar: On second thoughts, what's wrong with first ones?
First thoughts come from well-massaged instincts. How can they be wrong?
Guest Article: Parag Tembulkar: How to make sure your idea is shit hot
The idea has to be crisp, and the headline smart enough to capture attention.