Manu Prasad

Stories by 'Manu Prasad'

Guest Article

Brand communication: Skin-deep versus skin-in-the-game

Across the world, brands are waking up to the need to be part of larger cultural narratives. But being ‘woke’ brings its own challenges.
Guest Article

Guest Article: Manu Prasad: A brand's new story

Brands have always been storytellers, but new platforms bring with them opportunities and complexities that warrant a tweaking of the craft. Welcome to transmedia storytelling.
Guest Article

Guest Article: Manu Prasad: Social's Next Frontier -- $ocial Commerce

Chocolate is not something I would share with a friend, but this message on the (real) wall of The Chocolate Room in Bengaluru caught my attention -- "Visit and gift your friend a chocolate drink".