Prabhakar Mundkur

Stories by 'Prabhakar Mundkur'

Guest Article

Is advertising really dead?

A look back at advertising over the years...
Guest Article

Prabhakar Mundkur's tribute to Subhas Ghosal

Mundkur recently spoke at the Subhas Ghosal memorial event.
Guest Article

For advertising, it's the season to fake it...

An opinion piece by a former adman.
Guest Article

Raymond deserts Complete Man and Sonic Branding

Our guest writer analyses the brand's advertising.
Guest Article

Would Jane appeal to the Indian John?

If the damage done by its insensitive PR launch is not too great, yes.
Guest Article

Old Monk - A Rite of Passage

On January 6, 2018, Old Monk lost its creator and patron saint, Brigadier Kapil Mohan (Retd).
Guest Article

Does religion have a place in advertising?

Where is religion headed in the digital age?
Guest Article

Why Nike's Pro Hijab is not a product at all...

... it's a cultural revolution...
Guest Article

"FMCG products likely to move slower off the shelves": Prabhakar Mundkur on the effects of demonetisation on marketing

A segment-by-segment analysis.
Guest Article

Guest Article: Prabhakar Mundkur: Are Brands dependent on their Owners?

Cyrus Mistry's removal from Tata Sons would have a minimal effect on the consumer of brands in the Tata Group. But the question is, whether a leader's status have an impact on the brand at all.