Prabhakar Mundkur

Stories by 'Prabhakar Mundkur'

Guest Article

How will the Consumer Protection Act 2019 affect the ASCI?

There is much curiosity around the new Act, what it means, and how it might affect the role of the Advertising Standards Council of India (ASCI).
Guest Article

The ‘new normal' is now the ‘old normal’

It has become quite fashionable during CE (COVID era) to call everything the ‘new normal’. It's almost as if mankind has made a stunning new discovery.
Guest Article

“Greedy marketers have taken advantage of the pandemic to sell their wares”

According to our guest author, advertising self-regulation has to be pre-emptive in a crisis. Here’s his argument.
Guest Article

Advertising in times of Coronavirus

While happenings around us inspire advertising, a promising opportunity, at times, might blur the lines between the dos and don'ts of the job
Guest Article

Is advertising really dead?

A look back at advertising over the years...
Guest Article

Prabhakar Mundkur's tribute to Subhas Ghosal

Mundkur recently spoke at the Subhas Ghosal memorial event.
Guest Article

For advertising, it's the season to fake it...

An opinion piece by a former adman.
Guest Article

Raymond deserts Complete Man and Sonic Branding

Our guest writer analyses the brand's advertising.
Guest Article

Would Jane appeal to the Indian John?

If the damage done by its insensitive PR launch is not too great, yes.
Guest Article

Old Monk - A Rite of Passage

On January 6, 2018, Old Monk lost its creator and patron saint, Brigadier Kapil Mohan (Retd).