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Stories by 'Aditya Jaishankar'
How a show named Lupin fixed an appointment with me
Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.
Why investors are the best consumers
While we constantly look at the investors as a breed, who need to be convinced and persuaded, perhaps, we should look at them from another perspective.
How Netflix became our favourite history teacher
The right platform and medium can make lots of topics much more interesting than they usually are. So, what are the lessons we can learn here?
Narsimha Avatar and the bizarre world of marketing
How are the two similar?
How Netflix helped me lose weight...
... If that headline sounds non-linear and bizarre, then read on...
How did Facebook conquer Buri Nazar?
Today, super-consumerism trumps superstition. We see this play out on Facebook the most.
The passage of transition: A goldmine for marketers
This guest article is on the cusp of branding and psychology.
What can marketers learn from comedians?
When stereotypes are demolished, or brought alive in a humorous manner, interesting advertising is born.
Guest Article: Aditya Jaishankar: Why 'Facebook' becoming 'Fakebook' is a million dollar opportunity
And, how marketers and app developers can tap into the phenomenon.