Subscribe to newsletters
Points of View
Last 30 days
Brands and Sports marketing
Event Calendar 2022
All Week Series
Digipub Week (3rd Edition)
Vdonxt Asia Week (2nd Edition)
Television Week (2nd Edition)
Digipub Week (2nd Edition)
CMO Week (3rd Edition)
Languages Week (2nd Edition)
CMO Week (2nd Edition)
vdonxt asia Week
CMO Week (1st Edition)
Marketers' Excellence Awards
Media Brand Awards
Great LifeStyle Brands
Media Innovation Awards
Find me an agency
Add my agency
Stories by 'Manas Mishra'
Marketing lessons from 100 years of economic cycles – recessions, expansions, brands
The guest author, with his team, compiles a whitepaper that will arm marketers to articulate an optimal way forward for their brands, with sound data.
The rise of the consultancies
With a combined revenue of $13.2 billion, the marketing services units of Accenture, PwC, IBM and Deloitte sit just below WPP, Omnicom, Publicis Groupe, Interpublic and Dentsu.
War on ad fraud
Industry bodies need to wake up to the menace.
Who will protect the small agency?
70 per cent of India's agencies are not part of any industry association. Who then protects small to mid-sized agencies?
Why User-Generated Content will help brands tackle a User-Controlled Future
UGC has been a buzz-word in a shrinking world thanks to the ever-expanding world wide web. But how many of us know UGC isn't new at all?
Is a 'bigger' media agency always 'better' for your brand?
If you think so, think again.
So you think the marketing universe revolves around you?
Can you explain your profession to your parents in one simple sentence to their satisfaction and understanding?
Is the media agency all about rates?
Yes? Think again.
Agency Ecology 'Breakdown'?
A way out of the vicious cycle...
Surgical Strike in Marketing ROI
Just keep it simple, says the author.