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Manas Mishra
Stories by 'Manas Mishra'
By
Manas Mishra
Guest Article
Marketing lessons from 100 years of economic cycles – recessions, expansions, brands
The guest author, with his team, compiles a whitepaper that will arm marketers to articulate an optimal way forward for their brands, with sound data.
By
Manas Mishra
Guest Article
The rise of the consultancies
With a combined revenue of $13.2 billion, the marketing services units of Accenture, PwC, IBM and Deloitte sit just below WPP, Omnicom, Publicis Groupe, Interpublic and Dentsu.
By
Manas Mishra
Guest Article
War on ad fraud
Industry bodies need to wake up to the menace.
By
Manas Mishra
Guest Article
Who will protect the small agency?
70 per cent of India's agencies are not part of any industry association. Who then protects small to mid-sized agencies?
By
Manas Mishra
Guest Article
Why User-Generated Content will help brands tackle a User-Controlled Future
UGC has been a buzz-word in a shrinking world thanks to the ever-expanding world wide web. But how many of us know UGC isn't new at all?
By
Manas Mishra
Guest Article
Is a 'bigger' media agency always 'better' for your brand?
If you think so, think again.
By
Manas Mishra
Guest Article
So you think the marketing universe revolves around you?
Can you explain your profession to your parents in one simple sentence to their satisfaction and understanding?
By
Manas Mishra
Guest Article
Is the media agency all about rates?
Yes? Think again.
By
Manas Mishra
Guest Article
Agency Ecology 'Breakdown'?
A way out of the vicious cycle...
By
Manas Mishra
Guest Article
Surgical Strike in Marketing ROI
Just keep it simple, says the author.
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