Manas Mishra

Stories by 'Manas Mishra'

Guest Article

The rise of the consultancies

With a combined revenue of $13.2 billion, the marketing services units of Accenture, PwC, IBM and Deloitte sit just below WPP, Omnicom, Publicis Groupe, Interpublic and Dentsu.
Guest Article

War on ad fraud

Industry bodies need to wake up to the menace.
Guest Article

Who will protect the small agency?

70 per cent of India's agencies are not part of any industry association. Who then protects small to mid-sized agencies?
Guest Article

Why User-Generated Content will help brands tackle a User-Controlled Future

UGC has been a buzz-word in a shrinking world thanks to the ever-expanding world wide web. But how many of us know UGC isn't new at all?
Guest Article

Is a 'bigger' media agency always 'better' for your brand?

If you think so, think again.
Guest Article

So you think the marketing universe revolves around you?

Can you explain your profession to your parents in one simple sentence to their satisfaction and understanding?
Guest Article

Is the media agency all about rates?

Yes? Think again.
Guest Article

Agency Ecology 'Breakdown'?

A way out of the vicious cycle...
Guest Article

Surgical Strike in Marketing ROI

Just keep it simple, says the author.
Guest Article

Guest Article: Manas Mishra: Hire a media agency first

Why media agencies ought to be marketers' 'lead partners'.