Saumya Tewari and Prachi Srivastava

Stories by 'Saumya Tewari and Prachi Srivastava'

Advertising

Meet 'The Airtel Girl': Rakul Preet Singh

As adland's new sensation Sasha Chettri makes a case for Airtel 4G across media platforms, we bring you a story from last June, on the 'original Airtel Girl' Rakul Preet Singh.
Advertising

Pepsi India Lands Pre-Diwali Tearjerker

PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days
Advertising

Goafest 2014: What does Goafest hold for broadcasters, media planners?

afaqs! caught up with broadcasters and media agency representatives to know what brings them to Goafest.
Advertising

Goafest 2014: To what extent did the absence of leading creative agencies dampen the Abby spirit?

Goafest is not the same without the leading creative agencies. Britannia's Anuradha Narasimhan swore she would convince its agency partners to attend Goafest next year. Meanwhile, we asked creative folks whether they missed their talented peers.
Points of View

Goafest 2014: How is Goafest relevant for marketers?

Marketers believe that Goafest is a platform where they can interact with advertisers and media.
Points of View

Goafest 2014: The Abby jury speaks on the quality of work

afaqs! quizzed a few jurors on the overall quality of this year's entries and asked them about the identifiable pain points.
Points of View

Goafest 2014: Do we need an Abby category for unpublished/'proactive' work?

Opinion is divided on whether to introduce a separate category for unpublished work.
Points of View

Goafest 2014: Is 'integration' a buzzword or the only way forward?

We asked planners/buyers whether integration a mere buzzword or the best way forward.
Points of View

Goafest 2014: Does Goafest need to bring back the Scam Committee?

The organisers uphold the selection process which has been thoroughly audited by KPMG this year.
Points of View

Goafest 2014: What is the biggest 'selling point' of the Abby Awards?

As Goafest 2014 kicks in, we asked a mixed bunch of industry professionals what they think the main 'selling point' of the Abby Awards is. Here's what they said.