PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days
Goafest 2014: To what extent did the absence of leading creative agencies dampen the Abby spirit?
Goafest is not the same without the leading creative agencies. Britannia's Anuradha Narasimhan swore she would convince its agency partners to attend Goafest next year. Meanwhile, we asked creative folks whether they missed their talented peers.