As adland's new sensation Sasha Chettri makes a case for Airtel 4G across media platforms, we bring you a story from last June, on the 'original Airtel Girl' Rakul Preet Singh.

PepsiCo's latest warm-and-fuzzy digital campaign titled #GharWaliDiwali resonates with lakhs of young Indians faced with professional commitments around Diwali time. The seven minute-long film has fetched over 3,14,168 YouTube views in little over two days

Goafest is not the same without the leading creative agencies. Britannia's Anuradha Narasimhan swore she would convince its agency partners to attend Goafest next year. Meanwhile, we asked creative folks whether they missed their talented peers.

afaqs! caught up with broadcasters and media agency representatives to know what brings them to Goafest.

Marketers believe that Goafest is a platform where they can interact with advertisers and media.

afaqs! quizzed a few jurors on the overall quality of this year's entries and asked them about the identifiable pain points.

Opinion is divided on whether to introduce a separate category for unpublished work.

We asked planners/buyers whether integration a mere buzzword or the best way forward.

The organisers uphold the selection process which has been thoroughly audited by KPMG this year.

As Goafest 2014 kicks in, we asked a mixed bunch of industry professionals what they think the main 'selling point' of the Abby Awards is. Here's what they said.