Ravikant Banka

Stories by 'Ravikant Banka'

Guest Article

Learning from Myntra’s experience: how a single graphic altered perception

It’s unfair when brands have to face the brunt of creatives they didn’t commission. Our guest author dissects a recent example.
Guest Article

Guest Article: Ravikant Banka: The positioning of 'brand Sahadev'...

... and other marketing lessons from the Mahabharata.