Suraj Ramnath and Ashee Sharma

Stories by 'Suraj Ramnath and Ashee Sharma'


What will brands use YouTube's six-second bumper ads for?

Shock value? As a reminder medium? Pure sales-driven transactional messaging? Or, something else?

Girls in green lipstick, guys in bridal nose-rings: What's Jabong rebelling against?

Anti-establishment symbols, sequinned faces, satiny turbans, and feathery eyelids - Jabong is trying hard to make a point in this new ad film. What might that be?

Learning from the Dhoni-Amrapali Saga

The incident has rekindled the debate on whether brand ambassadors are liable when the products they endorse start circling the drain. Reactions and lessons.