Shock value? As a reminder medium? Pure sales-driven transactional messaging? Or, something else?

Anti-establishment symbols, sequinned faces, satiny turbans, and feathery eyelids - Jabong is trying hard to make a point in this new ad film. What might that be?

The incident has rekindled the debate on whether brand ambassadors are liable when the products they endorse start circling the drain. Reactions and lessons.