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Rashmi Berry
Stories by 'Rashmi Berry'
By
Rashmi Berry
Guest Article
The corporatisation of consumer brands
With easy access to information, there’s some blurring of lines that placed corporate brands in the hands of stakeholders and consumer brands in the hands of consumers.
By
Rashmi Berry
Guest Article
The 'March' of the Microbrand
Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.
By
Rashmi Berry
Guest Article
Brand communication beyond COVID washing
How can brands build relational communication that is relevant to the current situation, while being differentiated and authentic?
By
Rashmi Berry
Guest Article
Should you outsource your strategic marketing?
If you just said 'NEVER', you must read on.
By
Rashmi Berry
Guest Article
Brand Managers' Battle For The Brand
Have brand managers been reduced to brand coordinators?