With easy access to information, there’s some blurring of lines that placed corporate brands in the hands of stakeholders and consumer brands in the hands of consumers.

Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.

How can brands build relational communication that is relevant to the current situation, while being differentiated and authentic?

If you just said 'NEVER', you must read on.

Have brand managers been reduced to brand coordinators?