Rashmi Berry

Stories by 'Rashmi Berry'

Guest Article

The 'March' of the Microbrand

Microbrands have been steadily rising with the rise of e-commerce. They are essentially direct-to-consumer and digital native brands.
Guest Article

Brand communication beyond COVID washing

How can brands build relational communication that is relevant to the current situation, while being differentiated and authentic?
Guest Article

Should you outsource your strategic marketing?

If you just said 'NEVER', you must read on.
Guest Article

Brand Managers' Battle For The Brand

Have brand managers been reduced to brand coordinators?