Rumani Arora

Stories by 'Rumani Arora'

Marketing Initiative

Maruti Suzuki reveals how happy are Indian roads through its 'Road Safety Index Report'...

...ranking 10 cities on a dozen parameters...
Marketing Initiative

Citi emerges successful in communicating the idea of 'thoughtful gifting' with its festive campaign #WhatsGoodThisDiwali

Citi recorded highest ever credit card spends in October 2017 (growing at 10% over last festive season), 5.1 million overall impressions with latest festive campaign.
Marketing Initiative

#TalkToRex: Durex launches chatbot to answer sex-related questions of Gen Y

Too afraid to ask sex-related questions to humans? 'Rexbot' by Durex might be the perfect chat buddy you have been looking for.
Marketing

Gulf Oil joins hands with Manchester United to roll out 'Gulf Fan Academy'

The #GulfFanAcademy was trending on Twitter at No. 2 in India and at No. 36 globally throughout the launch day.
Marketing

Ola breaks barriers around ride sharing with latest campaign #ShareAConnection

Ola brings forth beautiful stories of connections made in shared cabs through latest campaign #ShareAConnection. Grab a Share Pass at Re.1 for the entire friendship week Aug 06 – Aug 11.
Marketing Initiative

Dec'16 to April'17: How Flipkart Ads' intent targeting fared in helping brands achieve greater ROI

Flipkart, the e-commerce giant, helps top brands achieve greater ROI on ad spend with rich targeting options on its advertising platform.
Marketing

Airtel highlights the significance of 'choice of network' with brand new campaign

Airtel, one of the leading integrated telecom brand has rolled out this brand new campaign to drive the category relevance.
Marketing Initiative

Maruti Suzuki positions 'Alto' as a car 'Made for India' with its latest brand campaign

Maruti Suzuki shares the eclectic side of Indian with its latest brand campaign 'Alto, Made for India. Lets Go India'.