Subhas Warrier

Stories by 'Subhas Warrier'

Guest Article

“I miss the days when we used to develop a good three-month campaign”

As ‘content’ evolves, our guest author reminisces about the good old days of media.
Guest Article

Notes from Fort Kochi: My 12 dollar contribution to economic recovery

“As I walk along the market place of Fort Kochi, the sentiments of the shop owners is palpable,” writes our guest author.
Guest Article

The Rain Man recommends a triple-decker bus to beat the monsoon

Our guest author explains...
Guest Article

Fake news on social media could give print a 'new normal'

The IRS 2017 study gives us some new norms in media measurement.
Guest Article

When crypto currency needs to break the crypto-neuron game

The human mind is the greatest blockchain system ever created.
Guest Article

King Mahabali checks out the D* & GST effect

A look at Onam through the ad-media lens.
Guest Article

Subhas Warrier on a series on 'new normals'...

... and how it all ties back to advertising.
Guest Article

Subhas Warrier on the changing face of print media

The author uses the recent revamp of The Hindu as an example to make his point.