From being seen alongside Michael Jackson back in the day, to today's face Salman Khan, Pepsi's history of siding with the underdog has seen a shift.

Some of these newly formed habits will tend to stay on with us. There will be things that we repeat, some we will give up along the way.

As people lap up, discuss, critique, analyse - and in some cases read - 'Sacred Games', our guest author pens an essay on Netflix, the 'brave' platform it's on.

It all comes down to 'Caveat Emptor' which basically means 'Buyer Beware' or 'Jaago Grahak Jaago'.

It's simply not big enough a problem in India yet.