Karan Kumar

Stories by 'Karan Kumar'


"Rudy, you rockstar..." writes close friend in a moving tribute

Close friend and marketer Karan Kumar pens down a heartfelt memoir for Rudratej Singh who passed away yesterday.
Guest Article

Marketing in the brave new world

The ongoing pandemic will force fundamental changes in human behaviour. How will these changes affect businesses and marketers?
Guest Article

Should brands recruit psychologists?

A seasoned marketer presents his arguments.
Guest Article

Thank you for being digitally dense

Can consumers of digital natives outsource their responsibility towards digital literacy and data vigilance?
Guest Article

All that fuss about 'brand buzz'

Is the marketer's confused enthusiasm the bane that plagues most 'buzz campaigns'?
Guest Article

Comedy is serious brand business

Does the comedian represent the newest and most compelling skill set a brand needs to help chart is success journey?
Guest Article

Marketing in the era of 'deceptive' engagement

Has 'bot wrath' and artificial Intelligence cast a permanent shadow on all social media campaigns, starting with Twitter?
Guest Article

Is the 'full-service creative agency' a relic of the past?

Fabindia's Karan Kumar on re-writing the brand-agency relationship code.