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Stories by 'Karan Kumar'
"Rudy, you rockstar..." writes close friend in a moving tribute
Close friend and marketer Karan Kumar pens down a heartfelt memoir for Rudratej Singh who passed away yesterday.
Marketing in the brave new world
The ongoing pandemic will force fundamental changes in human behaviour. How will these changes affect businesses and marketers?
Should brands recruit psychologists?
A seasoned marketer presents his arguments.
Thank you for being digitally dense
Can consumers of digital natives outsource their responsibility towards digital literacy and data vigilance?
All that fuss about 'brand buzz'
Is the marketer's confused enthusiasm the bane that plagues most 'buzz campaigns'?
Comedy is serious brand business
Does the comedian represent the newest and most compelling skill set a brand needs to help chart is success journey?
Marketing in the era of 'deceptive' engagement
Has 'bot wrath' and artificial Intelligence cast a permanent shadow on all social media campaigns, starting with Twitter?
Is the 'full-service creative agency' a relic of the past?
Fabindia's Karan Kumar on re-writing the brand-agency relationship code.