Amit K Shrivastava

Stories by 'Amit K Shrivastava'

Guest Article

Virat Kolhi, India’s ‘new dad’ stories, and the leap from duty to desire…

Why is Pampers’ ‘Dads for Virat’ ad going viral? It has a lot to do with way we appraise fatherhood today.
Guest Article

Honey Wars and food marketing come down to science Vs faith

While Marico’s milking the moment – and why shouldn’t it? – the Saffola-Dabur honey battle comes down to science versus faith, feels our guest author.
Guest Article

Mobility, masculine anxiety and modern-day cowboys

In the wake of 'Mirzapur Season 2', our guest author writes about the impact of OTT heroes and anti-heroes on 'masculine anxiety'.
Guest Article

Kent ad analysis: Outraged social media Vs anxious condominium aunties

When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.
Guest Article

In defining your brand's purpose, don't forget this...

As Gillette perhaps did, says our guest author...
Guest Article

Is the future of big brand ideas dark?

As mass media advertising gets less effective, brands need to relook at how they tell their story.