Amit K Shrivastava

Stories by 'Amit K Shrivastava'

Guest Article

Kent ad analysis: Outraged social media Vs anxious condominium aunties

When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.
Guest Article

In defining your brand's purpose, don't forget this...

As Gillette perhaps did, says our guest author...
Guest Article

Is the future of big brand ideas dark?

As mass media advertising gets less effective, brands need to relook at how they tell their story.