SEARCH
Home
Contact Us
Subscribe to newsletters
Careers
Articles
Interviews
People Spotting
Points of View
Marketing Initiative
Guest Articles
Special Reports
Afaqs! Reporter
Last 30 days
Companies
Brands and Sports marketing
Showcase
Digital
TV
Print
OOH
International
Media
Digital
Television
Print
OOH
BTL
Radio
Events
Event Calendar 2022
All Week Series
Digipub Week (3rd Edition)
Vdonxt Asia Week (2nd Edition)
Television Week (2nd Edition)
Digipub Week (2nd Edition)
CMO Week (3rd Edition)
Languages Week (2nd Edition)
Audionxt
CMO Week (2nd Edition)
vdonxt asia Week
Gaming Week
CMO Week (1st Edition)
Languages Week
Digipub Week
Television Week
Marketers' Excellence Awards
Media Brand Awards
DIGIES
Foxglove Awards
Great LifeStyle Brands
vdonxt asia
Media Innovation Awards
Digipub world
FOIL
Marketplace
Find me an agency
Explore Agencies
Explore Work
Add my agency
Blog
Amit K Shrivastava
Stories by 'Amit K Shrivastava'
By
Amit K Shrivastava
Guest Article
Virat Kolhi, India’s ‘new dad’ stories, and the leap from duty to desire…
Why is Pampers’ ‘Dads for Virat’ ad going viral? It has a lot to do with way we appraise fatherhood today.
By
Amit K Shrivastava
Guest Article
Honey Wars and food marketing come down to science Vs faith
While Marico’s milking the moment – and why shouldn’t it? – the Saffola-Dabur honey battle comes down to science versus faith, feels our guest author.
By
Amit K Shrivastava
Guest Article
Mobility, masculine anxiety and modern-day cowboys
In the wake of 'Mirzapur Season 2', our guest author writes about the impact of OTT heroes and anti-heroes on 'masculine anxiety'.
By
Amit K Shrivastava
Guest Article
Kent ad analysis: Outraged social media Vs anxious condominium aunties
When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.
By
Amit K Shrivastava
Guest Article
In defining your brand's purpose, don't forget this...
As Gillette perhaps did, says our guest author...
By
Amit K Shrivastava
Guest Article
Is the future of big brand ideas dark?
As mass media advertising gets less effective, brands need to relook at how they tell their story.