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Amit K Shrivastava
Stories by 'Amit K Shrivastava'
By
Amit K Shrivastava
Guest Article
Virat Kolhi, India’s ‘new dad’ stories, and the leap from duty to desire…
Why is Pampers’ ‘Dads for Virat’ ad going viral? It has a lot to do with way we appraise fatherhood today.
By
Amit K Shrivastava
Guest Article
Honey Wars and food marketing come down to science Vs faith
While Marico’s milking the moment – and why shouldn’t it? – the Saffola-Dabur honey battle comes down to science versus faith, feels our guest author.
By
Amit K Shrivastava
Guest Article
Mobility, masculine anxiety and modern-day cowboys
In the wake of 'Mirzapur Season 2', our guest author writes about the impact of OTT heroes and anti-heroes on 'masculine anxiety'.
By
Amit K Shrivastava
Guest Article
Kent ad analysis: Outraged social media Vs anxious condominium aunties
When brands run into a social media blaze, what’s the best way to douse it? Our guest author thinks aloud and holds a mirror up to netizens.
By
Amit K Shrivastava
Guest Article
In defining your brand's purpose, don't forget this...
As Gillette perhaps did, says our guest author...
By
Amit K Shrivastava
Guest Article
Is the future of big brand ideas dark?
As mass media advertising gets less effective, brands need to relook at how they tell their story.