Kaushik Prasad

Stories by 'Kaushik Prasad'

Guest Article

When everyone is responsible, but no one is to blame

As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...
Guest Article

Where on earth are the sexy ads?

A special guest essay by a marketer.
Guest Article

'Gupt Rog' of modern day marketers...

Wait, what? Learn about these 'unmentionables' in our special guest article.
Guest Article

Math is the marketer’s new meth...

Are marketers addicted to the right substances?
Guest Article

The 'Mahapaap' of Marketing

Something they don't teach you at Business school. Or maybe they do...
Guest Article

The Idiot Box in a Smart World

Is there room for TV in the life of the always-online consumer?