Subscribe to newsletters
Subscribe to afaqs! Reporter
Points of View
Last 30 days
Brands and Sports marketing
Great LifeStyle Brands
Media Brand Awards
Media Innovation Awards
Stories by 'Kaushik Prasad'
"Aal Izz well", writes Ford's Kaushik Prasad about our new market realities
Some visible symbols of fight against corona may stay with us, as part of “new normal”. This is our equivalent of the “Aal Izz Well” cry …
When everyone is responsible, but no one is to blame
As the Piyush Pandey hiding inside each of us is waiting to spew headlines and write copious body copy...
Where on earth are the sexy ads?
A special guest essay by a marketer.
'Gupt Rog' of modern day marketers...
Wait, what? Learn about these 'unmentionables' in our special guest article.
Math is the marketer’s new meth...
Are marketers addicted to the right substances?
The 'Mahapaap' of Marketing
Something they don't teach you at Business school. Or maybe they do...
The Idiot Box in a Smart World
Is there room for TV in the life of the always-online consumer?